CTA SPOTLIGHT

Holly Feldman, CTA
Door County, WI
Holly Feldman, CTA <br/>Door County, WI
Close your eyes and imagine a happy place from your childhood. Holly Feldman, CTA, doesn't have to imagine, she is in her happy place every day. Holly is Manager of Marketing & Audience Development at the American Folklore Theatre (AFT) in Door County, Wisconsin. Her degree in Arts Management and her wonderful memories of visiting Door County as a child drew her back to this beautiful destination.

EMPLOYER SPOTLIGHT

"Our staff now provides a higher level of service and helps our visitors have a better experience," says Elizabeth Hurst, Visitor Center Manager of the Buffalo Trace Distillery in Lexington. She says, "I recommend the training to colleagues as a great group activity. It brings new excitement to your job." Buffalo Trace Distillery is a family-owned company based in Franklin County, Kentucky...

TESTIMONIAL

"The focus groups accelerate buy-in to the program by the community and provide instant feedback and insights from the stakeholders. In addition, the predicted attributes of the CTA program played out in the focus groups, reinforcing the value and validity of the program."

Lee Hladki, President/CEO
Greater Lansing CVB
Launch Date: August 2010

CTA Destinations

Destinations Committed to the Visitor Experience.
Thousands of CTAs and Growing!

Four-State National Heritage Area<br /><br />Launched August 2009 Launched July 2008 Launched February 2008 Launched May 2009 Launched March 2011 Launched May 2006 42 DMOs<br /><br />Launched May 2009 Launched November 2011 7 DMOs<br /><br />Launched September 2007 Launched August 2010 <br />Launched October 2010 Launched March 2009 Launched August 2008

13 CTA Programs in 14 States Involving 90+ DMOs!
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CTAs in Action
 


Welcome to CTA

The Certified Tourism AmbassadorTM(CTA) Program is a ground-breaking, nationwide certification program that serves to increase tourism by training and inspiring front-line hospitality employees and volunteers to work together to turn every visitor encounter into a positive experience. The CTA Program goes well beyond basic customer service training; it gives participants the opportunity to build upon their knowledge of the local region, enhance their skills in serving customers, increase their awareness of information resources and discover the power of tourism!

Thousands have earned the CTA designation. We invite you to explore the benefits!


Why CTA?

Nationwide Certification
Your frontline will be part of a nationwide certification program – with annual renewal – proudly using the Certified Tourism Ambassador-TM designation behind their name (John Smith, CTA) and proudly wearing their CTA gold lapel pin. As with other certification programs, the CTA designation has become recognized nationwide as a valued part of the visitor experience by your frontline, their employers, and, most importantly, your visitors.
Product Knowledge
Through the initial certification, this program not only teaches the basics of exceeding customer expectations, it also teaches why tourism is important and gives valuable destination product knowledge to your frontline. The learning objectives and highly customized curriculum focus on giving your frontline employees or volunteers the tools and confidence they need to create memorable experiences. And, the annual renewal requirements ensure that your ambassador corps is forever building upon their product knowledge base.
Community Alignment
Our current clients have been amazed at how this program aligns all stakeholders throughout the community. From the beginning Research Phase to Program Launch, they are engaged in shaping the program and, thus, take ownership in its ongoing success. It gives your destination a common, collaborative project that will help reinforce the importance of working together, instead of apart, to enhance regional tourism.
Competitive Advantage
Meeting professionals and other decision-makers have indicated that they would select a CTA City over a non CTA city. By committing to the program, they believe a destination shows its commitment to working together as a community and, most importantly, to ensuring the best possible experience for their attendees.
Branding and Consistent Messaging
Through CTANetwork.com – the CTA Online Community – and through CTA networking events, administrators can push frequent messages to your CTA corps – important reminders and updates to build upon their knowledge base. As a result, your CTAs will develop a close-knit network that allows them to connect with one another to further their knowledge and fuel their motivation to serve the customer. By keeping your frontline engaged and connected to your destination’s attributes and vision, your ambassador corps will be at-the-ready, ensuring that groups and visitors hear a consistent story about your destination – powerful branding and marketing at the frontline!

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Ready, Set, Spokane!
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Lexington Cops Certified In Bluegrass Tourism
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Many CVBs have made considerable efforts ...
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Cities Turn Workers into Tourism Ambassadors
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Frisco leaders converge on Collin College for ambassador program
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If a tourist walked into your business and asked about local history, would you know the answers?
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It’s a daunting question that hotel clerks...
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Anaheim signs up Disney District workers for tourism etiquette classes
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