Enhancing the Visitor Experience

Enhancing the Visitor Experience
Industry-Recognized Certification

Enhancing the Visitor Experience
Industry-Recognized Certification

Enhancing the Visitor Experience

Enhancing the Visitor Experience
Industry-Recognized Certification

Enhancing the Visitor Experience
Industry-Recognized Certification

Enhancing the Visitor Experience

Enhancing the Visitor Experience
Industry-Recognized Certification

Enhancing the Visitor Experience
Industry-Recognized Certification

WELCOME TO CTA

Investing In Your Destination's
People Infrastructure

The Certified Tourism AmbassadorTM (CTA) program is industry-recognized certification that aligns the destination's people infrastructure ─ its stakeholder businesses and front-line ─ to increase tourism by Enhancing the Visitor ExperienceTM. With over 10,000 current CTAs, the program drives visitor spending through in-depth knowledge of the destination 'product'; gives destinations a competitive advantage; and ensures consistent delivery of a positive destination brand experience. In today's consumer-driven world, savvy destinations realize the importance of CTA. More 

 

CTA DESTINATIONS

Destinations Committed to the Visitor Experience.
Over 10,000 CTAs & Growing! 


  • CTA Spotlight
  • Testimonials

CTA Spotlight

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Talk about a one woman show! From cooking to cleaning to feeding the koi, Diane Sanborn keeps the eight-room Cozy Koi Bed & Breakfast running all on her own. As a Lansing CTA, she has benefited from the camaraderie of helping each other and making others aware of her business...

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Testimonials

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"The Kalamazoo Tourism Ambassador Program has been well Discover Kalamazoo received by our community. Not only have we had the traditional industry partners participate in the program, but we have also been successful in having local realtors and employees of our health systems become certified."

Greg Ayers, CSEE, CTA, President
Discover Kalamazoo

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CTA In The News

Experience Columbus Certifies 2,000 Tourism Ambassadors
Posted 03/24/2015

COLUMBUS - Since launching the Greater Columbus Tourism AmbassadorTM Program in 2013, Experience Read More

Rebranding brings multimillion-dollar boost to N. Ky. tourism
Posted 03/20/2015

A new branding campaign is being credited for an $11 million increase in economic impact from Read More

Our town is a tourist destination
Posted 03/08/2015

by Amy Schneider, CTA Columbia Daily Tribune The mission of the Columbia Convention and Read More

Lake County CTA program conducts first focus groups; county, Marymount collaborate
Posted 01/29/2015

Lake County News LAKE COUNTY, Calif. - On Dec. 9, the Lake County Board of Supervisors, upon the Read More

America’s Cup is an airport ‘game changer’
Posted 01/22/2015

The Royal Gazette by Sarah Lagan Higher visitor numbers during the America's Cup, a certified Read More

Regional tourism gets 15 new ambassadors
Posted 10/03/2014

By Ike Wilson The Frederick News-Post Shelley Aloi spotted a short notice in the newspaper Read More

Alcoa High students become tourism ambassadors
Posted 09/25/2014

By Matthew Stewart The Daily Times Blount County's tourism development program has found its Read More

Enhancing visitors' experience
Posted 07/17/2014

Galveston Daily News By JOHN WAYNE FERGUSON GALVESTON - A Park Board-sponsored program has Read More

Joe Jarosh is CTA of the Year
Posted 07/17/2014

Green Bay Press Gazette Without Door County business owner Joe Jarosh, a Certified Tourism Read More

Grand Rapids CTA Program Recognized As The Fastest Growing In The Country
Posted 06/12/2014

In just ten months Experience Grand Rapids has trained 1,002 CTAs GRAND RAPIDS, Mich. (June 12, Read More

Mississippi transplant is Stockton’s lead ambassador
Posted 05/21/2014

Central Valley Business Journal STOCKTON - Joshua Mangum is a relative newcomer to Stockton, but Read More

Fort Collins plans state-first tourism program
Posted 05/19/2014

by Pat Ferrier The Coloradoan More than 1 million tourists visit Fort Collins every year. The Read More

Galveston Island Convention & Visitors Bureau Launches CTA Program
Posted 05/09/2014

Galveston Island, TEXAS (May 5, 2014) - In an effort to enhance the tourist experience, the Read More

Mayor Coleman Certified as Tourism Ambassador
Posted 04/17/2014

For Immediate Release Read More

CTA Founder Receives Honor
Posted 03/25/2014

Congratulations to Mickey Schaefer, CEO & founder of the Tourism Ambassador Institute and the Read More

The Impression That You Get
Posted 02/01/2014

by Jennifer N. Dienst PCMA Magazine When it comes to destinations, you can talk about brands Read More

Tourism Ambassadors group keeps growing
Posted 01/22/2014

Green Bay Press Gazette Eleven more people have completed the Certified Tourism Ambassador (CTA) Read More

Healthy Living in Rochester: The Mayo Clinic Effect
Posted 01/10/2014

by Beth Erickson Virgin Atlantic Blog Exceptional Service Whether you're a patient Read More

CTA Accredited Provider Summit Hailed by Attendees
Posted 01/07/2014

by Todd McElwee USAE News More than 30 Certified Tourism Ambassador (CTA) program leaders Read More

San Antonio CVB Tourism Ambassador Program Certifies 1,000
Posted 11/01/2013

Texas Meeting + Events The San Antonio Convention and Visitors Bureau has certified 1,000 Read More

CTA Program Bestows 10,000th CTA in Columbus
Posted 10/02/2013

by Dave Kovaleski MEETINGSNET The Certified Tourism Ambassador program reached a milestone in Read More

Venue Staff Can Make (or Break) an Attendee's Experience
Posted 09/27/2013

Samantha Whitehorne Associations Now A new report shows how venue staff can affect an Read More

Be part in making Grand Rapids great
Posted 09/23/2013

Wood TV GRAND RAPIDS, Mich (WOOD) - During ArtPrize, the community opens up to thousands of Read More

Greater Lansing CVB: FOX47 Morning Blend
Posted 09/18/2013

Senior V.P. Julie Pingston talks about how to become a Certified Tourism Ambassador through the Read More

Could you be an ambassador for Grand Rapids?
Posted 08/14/2013

by Andrew Krietz MLive.com    GRAND RAPIDS, MI - The next time someone looks Read More

How well do you know Grand Rapids?
Posted 08/14/2013

GRAND RAPIDS, Mich. (WOOD) - How well do you know Grand Rapids, Kalamazoo or Lansing? Enough to be Read More

Tourism Ambassadors welcome visitors to Sonoma County
Posted 07/09/2013

by Robert Digitale The Press Democrat  Wanting a glimpse of some of the attractions Read More

Travel and tourism week: The secret's out
Posted 05/08/2013

by Warren Bluhm Door County Advocate Christine Salmon reminded participants about the Read More

A plan for Michigan’s tourism industry
Posted 05/07/2013

by Charlsie Dewey Grand Rapids Business Journal Well timed with the goals of the Read More

Kansas City CVA presents awards
Posted 05/02/2013

By KEVIN COLLISON The Kansas City Star On Thursday at its annual meeting, the Kansas City Read More

Dublin to begin CTA Program
Posted 04/27/2013

by Jennifer Holt ThisWeek Community News Dublin is creating its own special kind of Read More

500th Sonoma County Tourism Ambassador Certified
Posted 04/12/2013

SONOMA COUNTY, CALIF. - Sonoma County Tourism certified its 500th tourism ambassador, six months Read More

Chamber training to support tourism
Posted 04/05/2013

The Record STOCKTON - Aiming to improve the tourist's experience of Stockton, the Convention Read More

Blount to start state’s first Certified Tourism Ambassador Program
Posted 04/02/2013

The Daily Times Blount County is establishing the first Certified Tourism Development Read More

16 Earn Tourism Ambassador Designation
Posted 03/13/2013

Door County Daily News Door County now has 16 new tourism ambassadors. The 16 completed the Read More

Volunteer ‘ambassadors’ to help Arnold Sports Festival attendees
Posted 02/26/2013

by Brian R. Ball Columbus Business First More than 300 bellhops, concierge service Read More

GREATER COLUMBUS CERTIFIED TOURISM AMBASSADOR PROGRAM LAUNCHED
Posted 02/26/2013

COLUMBUS, OH (Feb. 26, 2013) Just in time for Columbus largest annual event, 300 new tourism Read More

Mayor, Local Officials Graduate CVB Ambassador Program
Posted 01/30/2013

CORPUS CHRISTI (Kiii News) - Corpus Christi Mayor Nelda Martinez is the newest ambassador for Read More

San Antonio Convention and Visitors Bureau Launches Certified Tourism Ambassador Program
Posted 11/20/2012

In keeping with San Antonio's priority on the attendee experience, the San Antonio Convention & Read More

Tourism bureau wants rep in Mexico
Posted 10/29/2012

by Neal Morton mySA As convention bookings and hotel occupancy rates inch closer to Read More

Local Residents Earn Certified Tourism Ambassador Designation
Posted 10/19/2012

Leesburg Today Nine individuals recently completed the Certified Tourism Ambassador (CTA) Read More

FairBridge Improves Customer Service with Certified Tourism Ambassadors
Posted 08/20/2012

The hospitality firm headquartered in downtown Spokane, FairBridge Hotels International, announced Read More

Be nice, Dallas — and talk up the place
Posted 07/12/2012

by Steve Blow Dallas News How's your foot? If it's a good one, Dallas needs it. The city Read More

Thirteen Carroll Countians Become Tourism Ambassadors
Posted 07/10/2012

By Kym Byrnes Eldersburg Patch The Journey Through Hallowed Ground Partnership graduated 13 Read More

A Town Full of Ambassadors
Posted 04/01/2012

The Old Town Chronicle by Jennifer Heyns, CTA Read More

Sonoma County puts out welcome mat for tourists
Posted 03/04/2012

By STEVE HART THE PRESS DEMOCRAT Each year, Sonoma County draws 7 million visitors, who spend Read More

City wants to fluff up the welcome mat
Posted 07/01/2011

July 1, 2011 Post-Bulletin.com, Rochester, MN By Ken Hanson kenhanson@postbulletin.com It's Read More

Ambassador keeps outlaw’s story alive
Posted 06/22/2011

by Kevin M. Smith The Courier-Kearney Liz Murphy's last name might as well be James. She Read More

Baltimore's Inner Harbor Gears Up for Summer Tourism
Posted 06/14/2011

by Amy McNeal bmore - Baltimore News Tourism is heating up for the summer in Baltimore. As the Read More

Stites: We must be advocates for region to boost tourism
Posted 06/12/2011

by Doug Stites Lansing State Journal Have you ever thought about making Greater Lansing even Read More

Door County celebrates National Tourism Week
Posted 05/13/2011

by Warren Bluhm Door County Advocate If you're in Door County, it must be time to unwind. Read More

It's Happening in Lansing
Posted 05/10/2011

Scott Keith is president and CEO of Lansing Entertainment & Public Facilities Authority (LEPFA) Read More

Tourism program teaches local people how to enhance visitors' experience in Kalamazoo
Posted 11/01/2010

mlive.com by Beth Kailukaitis KALAMAZOO - In the effort to educate and inspire front-line Read More

Area Workers Learn to Promote Tourism
Posted 08/25/2010

When people visit the Lansing area, their experiences can be shaped by encounters with taxi Read More

Management Team Members of the Plano CVB Become CTAs
Posted 07/13/2010

The management team of the Plano Convention & Visitors Bureau (CVB) and Plano Centre, along Read More

Civil War visitors can expect royal treatment
Posted 03/27/2010

InsideNoVA.com By Bennie Scarton, Jr.  Welcome a new cadre... A large number of Read More

Gettysburg 'ambassadors' train for 150th
Posted 01/15/2010

By ERIN JAMES The Evening Sun Your mission: Develop a three-day itinerary for newlyweds Read More

Celebrating the Success of the NTTAP
Posted 01/07/2010

Dallas Fort Worth & Beyond - Press Release  Posted during PCMA Annual Meeting, Read More

Harpers Ferry Workers Become 'Tourism Ambassadors'
Posted 01/02/2010

59WVNS News  by Christine Miller Ford HARPERS FERRY -- John K. Jones Read More

McKinney CVB staff receives hospitality certification via national program
Posted 11/19/2009

North Texas E-News  McKinney, TX, Nov. 19, 2009 - The McKinney Convention & Read More

Frisco leaders converge on Collin College for ambassador program
Posted 06/15/2009

A mayor, chamber of commerce president, executive chef, a police officer and a college student Read More

Anaheim signs up Disney District workers for tourism etiquette classes
Posted 08/03/2008

The Los Angeles Times Paloma Esquivel Los Angeles Times Staff Writer If Disneyland is Read More