Renee Freeman, CTA
Lansing, MI
Renee Freeman, CTA <br/>Lansing, MI
Imagine being responsible for coordinating meetings and selecting dining locations for your city’s Mayor. That’s one of the duties of Renee Freeman, Office Manager for Lansing Mayor Bernero. As a CTA, she says, “I am more familiar with what the region has to offer and can make a decision according to our needs.”


Of course, Rochester, MN is well known for Mayo Clinic, but did you know 80% of their patients are treated as outpatients? So, where do they stay, what do they do, and where do they eat? Well, the Canadian Honker Restaurant & Catering is a welcoming dining option. Owners and CTAs, Cris and Joe Powers' pride in their community shows...


"We believe strongly in the regional tourism concept. The Journey’s CTA training is a win-win for everyone. The CTA program is incredible, and we’re getting great reviews from those who have gone through the course and used the information they learned!"

Kurt Burkhart, Executive Director
Charlottesville Albemarle Convention & Visitors Bureau
Launch Date: August 2009

CTA Destinations

Destinations Committed to the Visitor Experience.
Thousands of CTAs and Growing!

21 CTA Programs Nationwide Involving 100+ DMOs!
CTAs in Action

Welcome to CTA

The Certified Tourism AmbassadorTM(CTA) Program is a ground-breaking, nationwide certification program that serves to increase tourism by training and inspiring front-line hospitality employees and volunteers to work together to turn every visitor encounter into a positive experience. The CTA Program goes well beyond basic customer service training; it gives participants the opportunity to build upon their knowledge of the local region, enhance their skills in serving customers, increase their awareness of information resources and discover the power of tourism!

Thousands have earned the CTA designation. We invite you to explore the benefits!

Why CTA?

Nationwide Certification
Your frontline will be part of a nationwide certification program – with annual renewal – proudly using the Certified Tourism Ambassador-TM designation behind their name (John Smith, CTA) and proudly wearing their CTA gold lapel pin. As with other certification programs, the CTA designation has become recognized nationwide as a valued part of the visitor experience by your frontline, their employers, and, most importantly, your visitors.
Product Knowledge
Through the initial certification, this program not only teaches the basics of exceeding customer expectations, it also teaches why tourism is important and gives valuable destination product knowledge to your frontline. The learning objectives and highly customized curriculum focus on giving your frontline employees or volunteers the tools and confidence they need to create memorable experiences. And, the annual renewal requirements ensure that your ambassador corps is forever building upon their product knowledge base.
Community Alignment
Our current clients have been amazed at how this program aligns all stakeholders throughout the community. From the beginning Research Phase to Program Launch, they are engaged in shaping the program and, thus, take ownership in its ongoing success. It gives your destination a common, collaborative project that will help reinforce the importance of working together, instead of apart, to enhance regional tourism.
Competitive Advantage
Meeting professionals and other decision-makers have indicated that they would select a CTA City over a non CTA city. By committing to the program, they believe a destination shows its commitment to working together as a community and, most importantly, to ensuring the best possible experience for their attendees.
Branding and Consistent Messaging
Through CTANetwork.com – the CTA Online Community – and through CTA networking events, administrators can push frequent messages to your CTA corps – important reminders and updates to build upon their knowledge base. As a result, your CTAs will develop a close-knit network that allows them to connect with one another to further their knowledge and fuel their motivation to serve the customer. By keeping your frontline engaged and connected to your destination’s attributes and vision, your ambassador corps will be at-the-ready, ensuring that groups and visitors hear a consistent story about your destination – powerful branding and marketing at the frontline!

support1support_new2 Support_New3Support_New4


Lake County CTA program conducts first focus groups; county, Marymount collaborate
Posted 01/29/2015
The new Lake County CTA program is a formal
» Read Original Article
America’s Cup is an airport ‘game changer’
Posted 01/22/2015
Higher visitor numbers during the America's Cup, a certified tourism ambassador programme
» Read Original Article
Regional tourism gets 15 new ambassadors
Posted 10/03/2014
Shelley Aloi spotted a short notice in the
» Read Original Article
Alcoa High students become tourism ambassadors
Posted 09/25/2014
Blount County’s tourism development program
» Read Original Article
Enhancing visitors' experience
Posted 07/17/2014
A Park Board-sponsored program has more people than ever talking about Galveston
» Read Original Article
Joe Jarosh is CTA of the Year
Posted 07/17/2014
Without Door County business owner Joe Jarosh, a Certified Tourism Ambassador (CTA) and
» Read Original Article
Grand Rapids CTA Program Recognized As The Fastest Growing In The Country
Posted 06/12/2014
In just ten months Experience Grand Rapids
» Read Original Article
Mississippi transplant is Stockton’s lead ambassador
Posted 05/21/2014
Joshua Mangum is a relative newcomer to
» Read Original Article
Fort Collins plans state-first tourism program
Posted 05/19/2014
More than 1 million tourists visit Fort Collins every
» Read Original Article
Galveston Island Convention & Visitors Bureau Launches CTA Program
Posted 05/09/2014
In an effort to enhance the tourist experience
» Read Original Article
Mayor Coleman Certified as Tourism Ambassador
Posted 04/17/2014
He’s Columbus’ leading booster
» Read Original Article
CTA Founder Receives Honor
Posted 03/25/2014
Congratulations to Mickey Schaefer, CEO & founder of the Tourism Ambassador Institute
» Read Original Article
The Impression That You Get
Posted 02/01/2014
Destination branding is always tricky.
» Read Original Article
Tourism Ambassadors group keeps growing
Posted 01/22/2014
Eleven more people have completed the Certified Tourism
» Read Original Article
Healthy Living in Rochester: The Mayo Clinic Effect
Posted 01/10/2014
Whether you're a patient undergoing medical
» Read Original Article
CTA Accredited Provider Summit Hailed by Attendees
Posted 01/07/2014
More than 30 CTA program leaders
» Read Original Article
Columbus Becomes Fastest Destination In America To Certify 1,000 Tourism Ambassadors
Posted 11/06/2013
Milestone Achieved Ahead of Projections
» Read Original Article
San Antonio CVB Tourism Ambassador Program Certifies 1,000
Posted 11/01/2013
Enhancing the visitor experience was a top
» Read Original Article
CTA Program Bestows 10,000th CTA in Columbus
Posted 10/02/2013
The CTA program reached a milestone in
» Read Original Article
Venue Staff Can Make (or Break) an Attendee's Experience
Posted 09/27/2013
A new report shows how venue staff
» Read Original Article
Be part in making Grand Rapids great
Posted 09/23/2013
During ArtPrize, the community opens up to thousands of visitors
» Read Original Article
Greater Lansing CVB: FOX47 Morning Blend
Posted 09/18/2013
Senior V.P. Julie Pingston talks about how
» Read Original Article
Could you be an ambassador for Grand Rapids?
Posted 08/14/2013
The next time someone looks up in downtown
» Read Original Article
How well do you know Grand Rapids?
Posted 08/14/2013
Become a Certified Tourism Ambassador
» Read Original Article
CTAs Enhance Total Visitor Experience
Posted 07/09/2013

» Read Original Article
Tourism Ambassadors welcome visitors to Sonoma County
Posted 07/09/2013
Larsen's journey was part of a new training
» Read Original Article
Travel and tourism week: The secret's out
Posted 05/08/2013
Visitor Bureau aims to spread message
» Read Original Article
A plan for Michigan’s tourism industry
Posted 05/07/2013
Experience Grand Rapids will roll out
» Read Original Article
Kansas City CVA presents awards
Posted 05/02/2013
KCCVA honored several individuals and organizations
» Read Original Article
Dublin to begin CTA Program
Posted 04/27/2013
Dublin is creating its own special kind of ambassador
» Read Original Article
500th Sonoma County Tourism Ambassador Certified
Posted 04/12/2013
Randy Johnson, owner of Getaway Adventures
» Read Original Article
Chamber training to support tourism
Posted 04/05/2013
Aiming to improve the tourist's experience of Stockton
» Read Original Article
Blount to start state’s first Certified Tourism Ambassador Program
Posted 04/02/2013
"Great hospitality is what Tennessee is all about,"
» Read Original Article
16 Earn Tourism Ambassador Designation
Posted 03/13/2013
Door County now has 16 new tourism
» Read Original Article
Volunteer ‘ambassadors’ to help Arnold Sports Festival attendees
Posted 02/26/2013
More than 300 bellhops, concierge service
» Read Original Article
Posted 02/26/2013
More than 300 CTAs will hit the streets
» Read Original Article
Mayor, Local Officials Graduate CVB Ambassador Program
Posted 01/30/2013
Corpus Christi Mayor Nelda Martinez is the newest
» Read Original Article
San Antonio Convention and Visitors Bureau Launches Certified Tourism Ambassador Program
Posted 11/20/2012
In keeping with San Antonio’s priority on
» Read Original Article
Tourism bureau wants rep in Mexico
Posted 10/29/2012
CVB officials will spend the next year training
» Read Original Article
Local Residents Earn Certified Tourism Ambassador Designation
Posted 10/19/2012
Nine individuals recently completed the CTA
» Read Original Article
FairBridge Improves Customer Service with Certified Tourism Ambassadors
Posted 08/20/2012
FairBridge Hotels International announced
» Read Original Article
Be nice, Dallas — and talk up the place
Posted 07/12/2012
How's your foot? If it's a good one, Dallas needs it.
» Read Original Article
Thirteen Carroll Countians Become Tourism Ambassadors
Posted 07/10/2012
Carroll County just got a little more tourism-savvy
» Read Original Article
A Town Full of Ambassadors
Posted 04/01/2012
On Feb. 7, the Fauquier County Department of Economic Development hosted a Journey
» Read Original Article
Sonoma County puts out welcome mat for tourists
Posted 03/04/2012
Each year, Sonoma County draws 7 million visitors
» Read Original Article
City wants to fluff up the welcome mat
Posted 07/01/2011
It's well-known that Mayo Clinic works hard
» Read Original Article
Ambassador keeps outlaw’s story alive
Posted 06/22/2011
Liz Murphy's last name might as well be James
» Read Original Article
Baltimore's Inner Harbor Gears Up for Summer Tourism
Posted 06/14/2011
Tourism is heating up for the summer in Baltimore...
» Read Original Article
Stites: We must be advocates for region to boost tourism
Posted 06/12/2011
Have you ever thought about making Greater Lansing even greater?
» Read Original Article
CTA Program Honors Staff Members of Phoenix Convention Center
Posted 05/16/2011
The Phoenix Convention Center celebrates
» Read Original Article
Door County celebrates National Tourism Week
Posted 05/13/2011
If you’re in Door County...
» Read Original Article
Glendale launches tourism ambassador program
Posted 05/11/2011
A handful of Glendale residents...
» Read Original Article
It's Happening in Lansing
Posted 05/10/2011
Through my recent certification as a Certified Tourism Ambassador...
» Read Original Article
Tourism program teaches local people how to enhance visitors' experience in Kalamazoo
Posted 11/01/2010
In the effort to educate and inspire front-line...
» Read Original Article
Area Workers Learn to Promote Tourism
Posted 08/25/2010
When people visit the Lansing area, their experiences can be shaped...
» Read Original Article
Lexington Police Do Something That Has Never Been Done
Posted 08/19/2010
During the World Equestrian Games, the...
» Read Original Article
Management Team Members of the Plano CVB Become CTAs
Posted 07/13/2010
The management team of the Plano CVB and...
» Read Original Article
Civil War visitors can expect royal treatment
Posted 03/27/2010
A large number of visitors are expected...
» Read Original Article
Gettysburg 'ambassadors' train for 150th
Posted 01/15/2010
The Journey Through Hallowed Ground is training workers on the front lines...
» Read Original Article
Celebrating the Success of the NTTAP
Posted 01/07/2010
The Dallas/Fort Worth Area Tourism Council (DFWATC) and Foundation are pleased...
» Read Original Article
Harpers Ferry Workers Become 'Tourism Ambassadors'
Posted 01/02/2010
As the anniversary of the Civil War approaches...
» Read Original Article
Ready, Set, Spokane!
Posted 12/29/2009
When expecting guests from out of town most folks give their home an extra-thorough cleaning.
» Read Original Article
McKinney CVB staff receives hospitality certification via national program
Posted 11/19/2009
The McKinney CVB staff recently completed...
» Read Original Article
Lexington Cops Certified In Bluegrass Tourism
Posted 08/14/2009
Many CVBs have made considerable efforts ...
» Read Original Article
Cities Turn Workers into Tourism Ambassadors
Posted 07/10/2009
The Certified Tourism Ambassador program ...
» Read Original Article
Frisco leaders converge on Collin College for ambassador program
Posted 06/15/2009
A mayor, chamber of commerce president...
» Read Original Article
If a tourist walked into your business and asked about local history, would you know the answers?
Posted 01/28/2009
It’s a daunting question that hotel clerks...
» Read Original Article
Anaheim signs up Disney District workers for tourism etiquette classes
Posted 08/03/2008
If Disneyland is the Happiest Place on Earth...
» Read Original Article

CTA Pride



Privacy Statement