CTANetwork.com - Certified Tourism Ambassador Network

About CTA

The Certified Tourism Ambassador^TM Program is a ground-breaking nationwide certification program for front line workers and volunteers. Accredited and licensed through the Tourism Ambassador Institute^TM, the Certified Tourism Ambassador^TM (CTA) Program is a certification program that goes well beyond basic customer service training. It is designed as a lasting program that mobilizes a destination's front line toward the goal of turning every visitor encounter into a positive experience.

Thousands of CTAs are joining together for the first time - all across the country - who are committed to building tourism by Enhancing the Visitor Experience^TM.

The premise is simple: If front line employees and volunteers (those who come into immediate contact with the visitor) provide quality customer service to visitors (meeting/convention attendees, tourists, business travelers), the visitor is more likely to have a positive experience. Visitors who have a positive experience are more likely to return at some point in the future. They will share their perceptions with their friends. Everyone benefits - the tourist, the hospitality industry, the local economy and, most importantly, the front line ambassador.

Upon completion of all program requirements, front line employees and volunteers are awarded the Certified Tourism Ambassador^TM (CTA^TM) designation and may use the initials CTA behind their names, e.g. John Smith, CTA. Over 7,000 CTAs have completed the program since its inception in 2006, with anticipated growth across the nation to over 15,000 CTAs by 2011!

CTAs enjoy many benefits such as invitations to industry events, regular updates to help them stay in the know, special "Freebies & Discounts" offers so they can gain first-hand knowledge of area attractions/venues, and valuable skills they will have for a lifetime. In addition, they have exclusive access to the CTANetwork.com, the online community for CTAs.

Employers of all sizes and industry segment are enjoying the program's many benefits. The CTA program reinforces their current training and builds upon it with a rich, customized curriculum that is designed to build employees' knowledge about the destination and their pride for living and working there.

building a

positive brand and destination image

Read

success stories

about destinations across the country!

CTA Pride... Catch It!

A Town Full of Ambassadors

Posted 04/01/2012
On Feb. 7, the Fauquier County Department of Economic Development hosted a Journey
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Sonoma County puts out welcome mat for tourists

Posted 03/04/2012
Each year, Sonoma County draws 7 million visitors
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City wants to fluff up the welcome mat

Posted 07/01/2011
It's well-known that Mayo Clinic works hard
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Ambassador keeps outlaw’s story alive

Posted 06/22/2011
Liz Murphy's last name might as well be James
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Baltimore's Inner Harbor Gears Up for Summer Tourism

Posted 06/14/2011
Tourism is heating up for the summer in Baltimore...
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Stites: We must be advocates for region to boost tourism

Posted 06/12/2011
Have you ever thought about making Greater Lansing even greater?
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CTA Program Honors Staff Members of Phoenix Convention Center

Posted 05/16/2011
The Phoenix Convention Center celebrates
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Door County celebrates National Tourism Week

Posted 05/13/2011
If you’re in Door County...
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Glendale launches tourism ambassador program

Posted 05/11/2011
A handful of Glendale residents...
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It's Happening in Lansing

Posted 05/10/2011
Through my recent certification as a Certified Tourism Ambassador...
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Tourism program teaches local people how to enhance visitors' experience in Kalamazoo

Posted 11/01/2010
In the effort to educate and inspire front-line...
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Area Workers Learn to Promote Tourism

Posted 08/25/2010
When people visit the Lansing area, their experiences can be shaped...
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Lexington Police Do Something That Has Never Been Done

Posted 08/19/2010
During the World Equestrian Games, the...
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Management Team Members of the Plano CVB Become CTAs

Posted 07/13/2010
The management team of the Plano CVB and...
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Civil War visitors can expect royal treatment

Posted 03/27/2010
A large number of visitors are expected...
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Gettysburg 'ambassadors' train for 150th

Posted 01/15/2010
The Journey Through Hallowed Ground is training workers on the front lines...
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Celebrating the Success of the NTTAP

Posted 01/07/2010
The Dallas/Fort Worth Area Tourism Council (DFWATC) and Foundation are pleased...
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Harpers Ferry Workers Become 'Tourism Ambassadors'

Posted 01/02/2010
As the anniversary of the Civil War approaches...
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Ready, Set, Spokane!

Posted 12/29/2009
When expecting guests from out of town most folks give their home an extra-thorough cleaning.
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McKinney CVB staff receives hospitality certification via national program

Posted 11/19/2009
The McKinney CVB staff recently completed...
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Lexington Cops Certified In Bluegrass Tourism

Posted 08/14/2009
Many CVBs have made considerable efforts ...
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Cities Turn Workers into Tourism Ambassadors

Posted 07/10/2009
The Certified Tourism Ambassador program ...
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Frisco leaders converge on Collin College for ambassador program

Posted 06/15/2009
A mayor, chamber of commerce president...
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If a tourist walked into your business and asked about local history, would you know the answers?

Posted 01/28/2009
It’s a daunting question that hotel clerks...
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Anaheim signs up Disney District workers for tourism etiquette classes

Posted 08/03/2008
If Disneyland is the Happiest Place on Earth...
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