Brand Alignment

Destinations continually strive to effectively market their destinations in order to bring visitors and tourists to their area.  The CTA Program is a natural fit to bring together a myriad of objectives.  The Certified Tourism Ambassador^TM Program:

• Unites Frontline Employees and Volunteers - Brings frontline ambassadors together to achieve a common, shared goal of Enhancing the Visitor Experience^TM, which leads to important "word of mouth" marketing by the visitor - broadening the marketing reach of the destination well beyond what its marketing budget affords.
  
  
• Increases Overall Convention & Tourism Business - An enhanced visitor experience leads to more frequent visits and better word-of-mouth about the region, which can lead to additional convention and tourism business.
  
  
• Increases the Economic Impact of Tourism - Not only will additional tourism result, but visitors are likely to spend more on each visit if they are directed by ambassadors to venues that match their interests (food, attractions, shopping, entertainment, etc.).
  
  
• Builds a Positive Brand and Overall Destination Image - If every experience is a good experience, the city will continue to shine in the eyes of the public, making it easier to sell the city to decision makers, such as meeting planners, tour operators and boards of directors. In short, it enhances the destination's marketing efforts by strengthening brand awareness and top-of-mind perceptions about your area.
  
  
• Builds Upon Regional Collaboration - Gives your region a common, collaborative program that will help reinforce the importance of working together - instead of apart - to enhance regional tourism.
  
  
• Builds Public and Private Partnerships - Brings key corporations and hospitality organizations (museums, attractions, venues, etc.) together to support a program of critical importance to the future of tourism in your destination. It may also help local corporations recruit and retain top talent, thus, blending with economic development efforts.
  
  
• Tells A Consistent Story - Ambassadors' shared learning experiences will ensure that visitors hear a consistent story about your destination - important marketing messages that resonate!

In short, the program has many features that translate into a wide variety of benefits that help strengthen the entire tourism and business community.