Media and Press Releases
Three Travel Destinations Join Community of Certified Tourism Ambassadors™
Release Date: January 24, 2012
Corpus Christi, Sonoma County and Oklahoma City bring to 15 the number of Certified Tourism Ambassador
TM (CTA) programs certifying more than 8,000 CTAs in 15 states, involving over 100 DMOs.
Front-line CTA Receives 2011 National "CTA of the Year" Star Award
Release Date: June 10, 2011
Missouri historian Liz Murphy, CTA was named CTA of the Year in the annual Star Award program that recognizes excellence among Certified Tourism Ambassadors (CTAs) nationwide.
Front-line Certified Tourism AmbassadorTM Receives First National "CTA of the Year" Star AwardRelease Date: May 25, 2010
North Carolina museum educator Leisa Greathouse, CTA received the first national CTA of the Year Star Award in a new program that recognizes excellence among Certified Tourism Ambassadors (CTAs).
Meeting Planner's Guide: Experience Orchestration
by Mickey Schaefer, CAE
Published: Spring 2010
Experience orchestration is a new way of looking at meetings and a new way for planners to show value to their boards and bosses. It's looking at the total attendee experience from the registration process, the promotional process, during the meeting and following the meeting. It's an exciting area that I think is just beginning to be tapped.
Industry Leaders Colleen Rickenbacher and Mickey Schaefer Announce Collaboration on Customer Service and Cultural Competency Training
Release Date: January 27, 2010
Two industry leaders combine their expertise to create new customer-service tools that help workforces provide exceptional service to international visitors by developing an understanding of the customs of other countries.
Certified Tourism AmbassadorTM Program Certifies its 5,000th Frontline Ambassador
Release Date: June 17, 2009
A volunteer for the 2010 World Equestrian Games, to be held in Lexington, Kentucky, has become the 5,000th Certified Tourism AmbassadorTM (CTA) in the growing nationwide Certified Tourism AmbassadorTM program administered by the Tourism Ambassador InstituteTM.