Media and Press Releases

Three Travel Destinations Join Community of Certified Tourism Ambassadors™

Release Date: January 24, 2012

Corpus Christi, Sonoma County and Oklahoma City bring to 15 the number of Certified Tourism AmbassadorTM (CTA) programs certifying more than 8,000 CTAs in 15 states, involving over 100 DMOs.



Front-line CTA Receives 2011 National "CTA of the Year" Star Award

Release Date: June 10, 2011

Missouri historian Liz Murphy, CTA was named CTA of the Year in the annual Star Award program that recognizes excellence among Certified Tourism Ambassadors (CTAs) nationwide.



Front-line Certified Tourism AmbassadorTM Receives First National "CTA of the Year" Star Award

Release Date: May 25, 2010

North Carolina museum educator Leisa Greathouse, CTA received the first national CTA of the Year Star Award in a new program that recognizes excellence among Certified Tourism Ambassadors (CTAs).



Meeting Planner's Guide: Experience Orchestration 
by Mickey Schaefer, CAE

Published: Spring 2010

Experience orchestration is a new way of looking at meetings and a new way for planners to show value to their boards and bosses. It's looking at the total attendee experience from the registration process, the promotional process, during the meeting and following the meeting. It's an exciting area that I think is just beginning to be tapped. 


Industry Leaders Colleen Rickenbacher and Mickey Schaefer Announce Collaboration on Customer Service and Cultural Competency Training

Release Date: January 27, 2010

Two industry leaders combine their expertise to create new customer-service tools that help workforces provide exceptional service to international visitors by developing an understanding of the customs of other countries.



Certified Tourism AmbassadorTM Program Certifies its 5,000th Frontline Ambassador

Release Date: June 17, 2009

A volunteer for the 2010 World Equestrian Games, to be held in Lexington, Kentucky, has become the 5,000th Certified Tourism AmbassadorTM (CTA) in the growing nationwide Certified Tourism AmbassadorTM program administered by the Tourism Ambassador InstituteTM.

Successful Meetings
Mickey Schaefer, CAE, founder of the
Certified Tourism Ambassador™ Program &
theTourism Ambassador Institute™

CTA IN THE NEWS

City wants to fluff up the welcome mat
Posted 07/01/2011
It's well-known that Mayo Clinic works hard
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Ambassador keeps outlaw’s story alive
Posted 06/22/2011
Liz Murphy's last name might as well be James
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Baltimore's Inner Harbor Gears Up for Summer Tourism
Posted 06/14/2011
Tourism is heating up for the summer in Baltimore...
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Stites: We must be advocates for region to boost tourism
Posted 06/12/2011
Have you ever thought about making Greater Lansing even greater?
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CTA Program Honors Staff Members of Phoenix Convention Center
Posted 05/16/2011
The Phoenix Convention Center celebrates
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Door County celebrates National Tourism Week
Posted 05/13/2011
If you’re in Door County...
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Glendale launches tourism ambassador program
Posted 05/11/2011
A handful of Glendale residents...
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It's Happening in Lansing
Posted 05/10/2011
Through my recent certification as a Certified Tourism Ambassador...
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Tourism program teaches local people how to enhance visitors' experience in Kalamazoo
Posted 11/01/2010
In the effort to educate and inspire front-line...
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Area Workers Learn to Promote Tourism
Posted 08/25/2010
When people visit the Lansing area, their experiences can be shaped...
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Lexington Police Do Something That Has Never Been Done
Posted 08/19/2010
During the World Equestrian Games, the...
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Management Team Members of the Plano CVB Become CTAs
Posted 07/13/2010
The management team of the Plano CVB and...
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Civil War visitors can expect royal treatment
Posted 03/27/2010
A large number of visitors are expected...
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Gettysburg 'ambassadors' train for 150th
Posted 01/15/2010
The Journey Through Hallowed Ground is training workers on the front lines...
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Celebrating the Success of the NTTAP
Posted 01/07/2010
The Dallas/Fort Worth Area Tourism Council (DFWATC) and Foundation are pleased...
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Harpers Ferry Workers Become 'Tourism Ambassadors'
Posted 01/02/2010
As the anniversary of the Civil War approaches...
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Ready, Set, Spokane!
Posted 12/29/2009
When expecting guests from out of town most folks give their home an extra-thorough cleaning.
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McKinney CVB staff receives hospitality certification via national program
Posted 11/19/2009
The McKinney CVB staff recently completed...
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Lexington Cops Certified In Bluegrass Tourism
Posted 08/14/2009
Many CVBs have made considerable efforts ...
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Cities Turn Workers into Tourism Ambassadors
Posted 07/10/2009
The Certified Tourism Ambassador program ...
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Frisco leaders converge on Collin College for ambassador program
Posted 06/15/2009
A mayor, chamber of commerce president...
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If a tourist walked into your business and asked about local history, would you know the answers?
Posted 01/28/2009
It’s a daunting question that hotel clerks...
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Anaheim signs up Disney District workers for tourism etiquette classes
Posted 08/03/2008
If Disneyland is the Happiest Place on Earth...
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