Program Objective

"To increase regional tourism by inspiring front-line hospitality employees and volunteers to turn every visitor encounter into a positive experience."

Top-Line Benefits  

Here is what the Certified Tourism Ambassadors^TM Program offers that sets it apart:

• Nationwide Certification - Your frontline will be part of a nationwide certification program - with annual renewal - proudly using the Certified Tourism Ambassador^TM designation behind their name (John Smith, CTA) and proudly wearing their CTA gold lapel pin.  As with other certification programs, the CTA designation has become recognized nationwide as a valued part of the visitor experience by your frontline, their employers, and, most importantly, your visitors.
  
  
• Product Knowledge - Through the initial certification, this program not only teaches the basics of exceeding customer expectations, it also teaches why tourism is important and gives valuable destination product knowledge to your frontline.  The learning objectives and highly customized curriculum focus on giving your frontline employees or volunteers the tools and confidence they need to create memorable experiences.  And, the annual renewal requirements ensure that your ambassador corps is forever building upon their product knowledge base.
  
  
• Community Alignment - Our current clients have been amazed at how this program aligns all stakeholders throughout the community.   From the beginning Research Phase to Program Launch, they are engaged in shaping the program and, thus, take ownership in its ongoing success.  It gives your destination a common, collaborative project that will help reinforce the importance of working together, instead of apart, to enhance regional tourism.
  
  
• Competitive Advantage - Meeting professionals and other decision-makers have indicated that they would select a "CTA City" over a non CTA city. By committing to the program, they believe a destination shows its commitment to working together as a community and, most importantly, to ensuring the best possible experience for their attendees.
  
  
• Branding & Consistent Messaging - Through CTANetwork.com - the CTA Online Community - and through CTA networking events, administrators can push frequent messages to your CTA corps - important reminders and updates to build upon their knowledge base. As a result, your CTAs will develop a close-knit network that allows them to connect with one another to further their knowledge and fuel their motivation to serve the customer. By keeping your frontline engaged and connected to your destination's attributes and vision, your ambassador corps will be at-the-ready, ensuring that groups and visitors hear a consistent story about your destination - powerful branding and marketing at the frontline!