A plan for Michigan’s tourism industry

Posted 05/07/2013
by Charlsie Dewey
Grand Rapids Business Journal


Well timed with the goals of the industry-wide plan, Experience Grand Rapids will roll out the Certified Tourism Ambassador Program this year, a national training program that provides destination training to boost staff's understanding of the region and activities in the market. The program already is used in Lansing and Kalamazoo.

"I think it's a fantastic program," Nicholls said. "Lansing has had hundreds of people go through that program. Some of the hotels in Lansing pride themselves on having every single one of their front desk people having gone through that program. It's a great way to help people in the area learn more about the area, as well as customer service and help the city as a whole provide a more consistent experience for visitors."

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