CTA Program Curriculum
The CTA program is highly customized for each destination through extensive research. The learning material covers the important elements of tourism, regional attributes/attractions, resources, and a customer service refresher in four, in-depth modules.
The curriculum is delivered through pre-class reading assignments (approx. 150 pages), exercises, and in-class participation. The four-hour, interactive classroom setting makes it an interesting, fun way to expand your knowledge and your ability to answer visitor questions.
CTAs consistently give the classroom experience a 4.5 on a scale of 5.0. They not only learn, they also meet new people and expand their network!