Beyond Customer Service

The CTA program extends beyond your current training.  Likely, you are now training your team on your company's philosophy and practices, as well as customer service.  The CTA program reinforces your training and builds upon it with a rich, customized curriculum that is designed to build their knowledge about the destination and their pride for living and working there.
 

Program Curriculum

Comprised of four modules, the Body of Knowledge is defined through extensive research.  Highly customized for each destination, the learning material covers the important elements of tourism, regional attributes/attractions and customer service, as follows:

Module 1:  The Power of Tourism

Module 2:  Discovering Your Region

Module 3:  Knowing, Finding, Using Resources

Module 4:  Exceeding Customer Expectations

The curriculum is delivered through pre-class reading assignments and in-class participation. The interactive classroom setting makes it an interesting, fun way to expand their knowledge and their ability and confidence to answer visitor questions.  And, the Pre-Class Reading & Resource document becomes a valuable, handy tool to use to help visitors!