Certified Tourism Ambassador™
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    Top-Line Benefits

    Here is what the Certified Tourism AmbassadorsTM Program offers that sets it apart:

    • Nationwide Certification - Your frontline will be part of a nationwide certification program - with annual renewal - proudly using the Certified Tourism AmbassadorTM designation behind their name (John Smith, CTA) and proudly wearing their CTA gold lapel pin.  As with other certification programs, the CTA designation has become recognized nationwide as a valued part of the visitor experience by your frontline, their employers, and, most importantly, your visitors.

    • Product Knowledge - Through the initial certification, this program not only teaches the basics of exceeding customer expectations, it also teaches why tourism is important and gives valuable destination product knowledge to your frontline.  The learning objectives and highly customized curriculum focus on giving your frontline employees or volunteers the tools and confidence they need to create memorable experiences.  And, the annual renewal requirements ensure that your ambassador corps is forever building upon their product knowledge base.

    • Community Alignment - Our current clients have been amazed at how this program aligns all stakeholders throughout the community.   From the beginning Research Phase to Program Launch, they are engaged in shaping the program and, thus, take ownership in its ongoing success.  It gives your destination a common, collaborative project that will help reinforce the importance of working together, instead of apart, to enhance regional tourism.

    • Competitive Advantage - Meeting professionals and other decision-makers have indicated that they would select a "CTA City" over a non CTA city. By committing to the program, they believe a destination shows its commitment to working together as a community and, most importantly, to ensuring the best possible experience for their attendees.

    • Branding & Consistent Messaging - Through CTANetwork.com - the CTA Online Community - and through CTA networking events, administrators can push frequent messages to your CTA corps - important reminders and updates to build upon their knowledge base. As a result, your CTAs will develop a close-knit network that allows them to connect with one another to further their knowledge and fuel their motivation to serve the customer. By keeping your frontline engaged and connected to your destination's attributes and vision, your ambassador corps will be at-the-ready, ensuring that groups and visitors hear a consistent story about your destination - powerful branding and marketing at the frontline!

    WHAT DESTINATIONS ARE SAYING

    Fayetteville Area CVB
    Our visitors are our greatest asset. We are proud to work with our front-line customer service employees to ensure our visitors receive a branded, customer centric experience in the Greater Fayetteville Area. The Fayetteville Area Ambassador Program creates a strong service workforce for the benefit of the entire community.

    John Meroski, President & CEO
    Fayetteville Area Convention & Visitors Bureau


    CTA IN THE NEWS

    Management Team Members of the Plano CVB Become CTAs
    Posted 07/13/2010
    The management team of the Plano CVB and...
    » Read Original Article
    Fayetteville CTA receives National Tourism Ambassador Institute's Distinguished Star Award
    Posted 05/25/2010
    Leisa Greathouse, curator of education...
    » Read Original Article
    Civil War visitors can expect royal treatment
    Posted 03/27/2010
    A large number of visitors are expected...
    » Read Original Article
    Gettysburg 'ambassadors' train for 150th
    Posted 01/15/2010
    The Journey Through Hallowed Ground is training workers on the front lines...
    » Read Original Article
    Celebrating the Success of the NTTAP
    Posted 01/07/2010
    The Dallas/Fort Worth Area Tourism Council (DFWATC) and Foundation are pleased...
    » Read Original Article
    Harpers Ferry Workers Become 'Tourism Ambassadors'
    Posted 01/02/2010
    As the anniversary of the Civil War approaches...
    » Read Original Article
    Ready, Set, Spokane!
    Posted 12/29/2009
    When expecting guests from out of town most folks give their home an extra-thorough cleaning.
    » Read Original Article
    McKinney CVB staff receives hospitality certification via national program
    Posted 11/19/2009
    The McKinney CVB staff recently completed...
    » Read Original Article
    Lexington Cops Certified In Bluegrass Tourism
    Posted 08/14/2009
    Many CVBs have made considerable efforts ...
    » Read Original Article
    Cities Turn Workers into Tourism Ambassadors
    Posted 07/10/2009
    The Certified Tourism Ambassador program ...
    » Read Original Article
    Frisco leaders converge on Collin College for ambassador program
    Posted 06/15/2009
    A mayor, chamber of commerce president...
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    If a tourist walked into your business and asked about local history, would you know the answers?
    Posted 01/28/2009
    It’s a daunting question that hotel clerks...
    » Read Original Article
    Anaheim signs up Disney District workers for tourism etiquette classes
    Posted 08/03/2008
    If Disneyland is the Happiest Place on Earth...
    » Read Original Article


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