Program Areas, Cost and Sign Up

Is There a Program in My Area?

The program is highly customized for each destination through the oversight entity, the Tourism Ambassador Institute^TM, which accredits and licenses Accredited Providers at the local level.

Thousands of CTAs and Growing!

12 CTA Programs Involving Over 90 DMOs!

What Does it Cost?

There is a modest, one-time enrollment fee and a modest annual certification renewal fee, both of which are $49 or under.  The specific fees for your city are shown within the enrollment application.  The fee is kept low - less than $1.00 per week - as the program is highly subsidized by key industry stakeholders who have united together to bring this program to their destination.

"I was skeptical, so I enrolled first.  I was pleasantly surprised at the thoroughness of the program curriculum regarding not just the area attractions and history, but the importance of tourism to the region, as well.  You cannot get frontline service training this effective, thorough and well presented for anywhere near this price per person, whether you use a consultant or do the work in house.  The enrollment fee and yearly renewal fee are a bargain considering the content and information that is provided.  Our drivers are now asking customers more questions about what they're interested in - what they want to know - and, thus, are providing a better customer experience. "

Michael Schneider, CTA
General Manager
GO Airport Connection
Milwaukee, WI

How Do I Sign Up?

Signing up is easy!

• Go to Sign Up for a Class and click on Application Form.
• IMPORTANT:  Before completing the application, make sure there is a CTA program in your area!
• Review the Schedule of Classes and select a class that fits your schedule, or indicate you'll select it later.
• Complete the Application Form and finalize payment.
• If you prefer, a paper-based application is also available.