Program Areas, Cost and Sign Up

Is There a Program in My Area?

The program is highly customized for each destination through the oversight entity, the Tourism Ambassador InstituteTM, which accredits and licenses Accredited Providers at the local level.

Thousands of CTAs and Growing!
(Mouseover stars to see location)

Four-State National Heritage Area<br /><br />Launched August 2009 Launched July 2008 Launched February 2008 Launched May 2009 Launched March 2011 Launched May 2006 42 DMOs<br /><br />Launched May 2009 Launched November 2011 Launched August 2010 <br />Launched October 2010 Launched March 2009 Launched August 2008

 

13 CTA Programs in 14 States Involving Over 90+ DMOs!


What Does it Cost?

There is a modest, one-time enrollment fee and a modest annual certification renewal fee, both of which are $49 or under.  The specific fees for your city are shown within the enrollment application.  The fee is kept low - less than $1.00 per week - as the program is highly subsidized by key industry stakeholders who have united together to bring this program to their destination.


How Do I Sign Up?

Signing up is easy!

  • Go to Sign Up for a Class and click on Application Form.
  • IMPORTANT:  Before completing the application, make sure there is a CTA program in your area!
  • Review the Schedule of Classes and select a class that fits your schedule, or indicate you'll select it later.
  • Complete the Application Form and finalize payment.
  • If you prefer, a paper-based application is also available.

WHAT CTAS ARE SAYING

Paul D. Canez, CTA
"Since the designation, I have received many inquiries about what CTA means and compliments such as: ‘I always considered you Mr. Tucson, but now as an Ambassador, that's impressive'!"

Paul D. Canez, CTA, Senior Account Executive
JW Marriott Starr Pass Resort & Spa
Tucson, AZ


CTA IN THE NEWS

A Town Full of Ambassadors
Posted 04/01/2012
On Feb. 7, the Fauquier County Department of Economic Development hosted a Journey
» Read Original Article
Sonoma County puts out welcome mat for tourists
Posted 03/04/2012
Each year, Sonoma County draws 7 million visitors
» Read Original Article
City wants to fluff up the welcome mat
Posted 07/01/2011
It's well-known that Mayo Clinic works hard
» Read Original Article
Ambassador keeps outlaw’s story alive
Posted 06/22/2011
Liz Murphy's last name might as well be James
» Read Original Article
Baltimore's Inner Harbor Gears Up for Summer Tourism
Posted 06/14/2011
Tourism is heating up for the summer in Baltimore...
» Read Original Article
Stites: We must be advocates for region to boost tourism
Posted 06/12/2011
Have you ever thought about making Greater Lansing even greater?
» Read Original Article
CTA Program Honors Staff Members of Phoenix Convention Center
Posted 05/16/2011
The Phoenix Convention Center celebrates
» Read Original Article
Door County celebrates National Tourism Week
Posted 05/13/2011
If you’re in Door County...
» Read Original Article
Glendale launches tourism ambassador program
Posted 05/11/2011
A handful of Glendale residents...
» Read Original Article
It's Happening in Lansing
Posted 05/10/2011
Through my recent certification as a Certified Tourism Ambassador...
» Read Original Article
Tourism program teaches local people how to enhance visitors' experience in Kalamazoo
Posted 11/01/2010
In the effort to educate and inspire front-line...
» Read Original Article
Area Workers Learn to Promote Tourism
Posted 08/25/2010
When people visit the Lansing area, their experiences can be shaped...
» Read Original Article
Lexington Police Do Something That Has Never Been Done
Posted 08/19/2010
During the World Equestrian Games, the...
» Read Original Article
Management Team Members of the Plano CVB Become CTAs
Posted 07/13/2010
The management team of the Plano CVB and...
» Read Original Article
Civil War visitors can expect royal treatment
Posted 03/27/2010
A large number of visitors are expected...
» Read Original Article
Gettysburg 'ambassadors' train for 150th
Posted 01/15/2010
The Journey Through Hallowed Ground is training workers on the front lines...
» Read Original Article
Celebrating the Success of the NTTAP
Posted 01/07/2010
The Dallas/Fort Worth Area Tourism Council (DFWATC) and Foundation are pleased...
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Harpers Ferry Workers Become 'Tourism Ambassadors'
Posted 01/02/2010
As the anniversary of the Civil War approaches...
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Ready, Set, Spokane!
Posted 12/29/2009
When expecting guests from out of town most folks give their home an extra-thorough cleaning.
» Read Original Article
McKinney CVB staff receives hospitality certification via national program
Posted 11/19/2009
The McKinney CVB staff recently completed...
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Lexington Cops Certified In Bluegrass Tourism
Posted 08/14/2009
Many CVBs have made considerable efforts ...
» Read Original Article
Cities Turn Workers into Tourism Ambassadors
Posted 07/10/2009
The Certified Tourism Ambassador program ...
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Frisco leaders converge on Collin College for ambassador program
Posted 06/15/2009
A mayor, chamber of commerce president...
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If a tourist walked into your business and asked about local history, would you know the answers?
Posted 01/28/2009
It’s a daunting question that hotel clerks...
» Read Original Article
Anaheim signs up Disney District workers for tourism etiquette classes
Posted 08/03/2008
If Disneyland is the Happiest Place on Earth...
» Read Original Article