Success Stories

The CTA Program benefits all stakeholders within a destination.  Working together - not apart - to build regional tourism!

CVBs/Convention Centers
  • Baltimore has trained its 200 convention center employees through special partnership
  • CVB Visitor Center volunteers and staff on board!
Hotels/Lodging
  • Strong industry support ranging from luxury resorts to select-service properties
  • Greater Phoenix program is administered by the Valley Hotel & Resort Association
  • GM's state it complements their brand & service training with destination "product knowledge"
Shopping/Retail
  • Malls and retail outlets indicate appreciation for feeling "connected" to tourism.

Airports
  • PHX - Phoenix Sky Harbor Airport - Information Booth staff are all CTAs & use CTA Resource Guide!
  • BWI, TUS, MCI - Baltimore/Washington Airport, Tucson Int'l. Airport, Kansas City International Airport - airport ambassadors, airport personnel and concessions are CTAs.
  • DFW - Dallas/Fort Worth Airport - Terminal managers will train retail, F&B outlets and volunteers!
Government/Police
  • Over 500 Police Officers in Lexington, KY have become certified!
  • Anaheim tourism assistance department want police officers as CTAs to help traveling public.
  • Strong support from local governments.  Two Mayors have become CTAs!
Transportation
  • Baltimore Yellow Cab owner wants 200 drivers to become CTAs.  Kansas City, Anaheim and Dallas Yellow Cab management are strong supporters.
  • Tucson, KC and Milwaukee airport shuttle companies love the program.
  • Both public and private transportation companies on board!
Restaurants
  • Attraction-themed restaurants and other venues' hostess & servers enjoy value of CTA program.
Concierges
  • Milwaukee corporate concierges utilizing the program to assist high-profile visitors
  • Greater Phoenix concierge association encouraging all new concierges to become CTAs!

Attractions & Services
  • Over 275 CTAs trained at Phoenix area casino. Virginia area National Park Service on board, as well!
  • Strong support from attractions in all areas! Even RV Parks CTAs welcome visitors!

WHAT CTAS ARE SAYING

Alex Wright, CTA
"I left the class understanding more about the importance of tourism and its economic impact. I would encourage anyone that may be interested in learning about the city and the State of Arizona to really get involved and engaged in the CTA program. It gives CTAs an opportunity to make connections, network and meet a lot of interesting people throughout the state of Arizona and the Tucson area."

Alex Wright, CTA
Undergraduate Admissions Counselor and Campus Tours
University of Arizona
Tucson, AZ


CTA IN THE NEWS

Management Team Members of the Plano CVB Become CTAs
Posted 07/13/2010
The management team of the Plano CVB and...
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Fayetteville CTA receives National Tourism Ambassador Institute's Distinguished Star Award
Posted 05/25/2010
Leisa Greathouse, curator of education...
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Civil War visitors can expect royal treatment
Posted 03/27/2010
A large number of visitors are expected...
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Gettysburg 'ambassadors' train for 150th
Posted 01/15/2010
The Journey Through Hallowed Ground is training workers on the front lines...
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Celebrating the Success of the NTTAP
Posted 01/07/2010
The Dallas/Fort Worth Area Tourism Council (DFWATC) and Foundation are pleased...
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Harpers Ferry Workers Become 'Tourism Ambassadors'
Posted 01/02/2010
As the anniversary of the Civil War approaches...
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Ready, Set, Spokane!
Posted 12/29/2009
When expecting guests from out of town most folks give their home an extra-thorough cleaning.
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McKinney CVB staff receives hospitality certification via national program
Posted 11/19/2009
The McKinney CVB staff recently completed...
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Lexington Cops Certified In Bluegrass Tourism
Posted 08/14/2009
Many CVBs have made considerable efforts ...
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Cities Turn Workers into Tourism Ambassadors
Posted 07/10/2009
The Certified Tourism Ambassador program ...
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Frisco leaders converge on Collin College for ambassador program
Posted 06/15/2009
A mayor, chamber of commerce president...
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If a tourist walked into your business and asked about local history, would you know the answers?
Posted 01/28/2009
It’s a daunting question that hotel clerks...
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Anaheim signs up Disney District workers for tourism etiquette classes
Posted 08/03/2008
If Disneyland is the Happiest Place on Earth...
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