Employers / Organizations

Imagine the Possibilities...of a knowledgeable and up-to-date front line - that understands the value of tourism - that has a renewed sense of pride - that feels connected and works together as a team to deliver your brand promise!

In this increasingly competitive environment, everyone is chasing the tourism dollar.  Companies are working hard to stay viable - workers are concerned about keeping their jobs - destinations are competing with one another (and other countries) for a share of the convention and tourism market.

That's why it's more important than ever to concentrate on the experience given to the visitor (e.g. business traveler, convention attendee, leisure traveler).  The front line is the face of that experience - they are what the visitors will remember - they are the emotional connection that can make (or break) the visit.

CTAs and their employers represent all segments of the hospitality industry, such as, airports, attractions, hotels, transportation and retail, just to name a few.  Employers of all sizes  are enjoying the program's many benefits. 

The CTA program extends beyond your current training.  Likely, you are now training your team on your company's philosophy and practices, as well as customer service.  The CTA program reinforces your training and builds upon it with destination product knowledge in a rich, customized curriculum that is designed to build their knowledge about the destination and their pride for living and working there.  Read success stories about destinations across the country!

See what other employers are saying about the program!