Supporting The Program

Employers may celebrate and recognize their employees any way they desire and in keeping with their company's policies and practices.  The most common methods of recognition to individuals for having achieved the CTA designation are:

• Recognition in front of their peers
• Recognition in the company newsletter/website
• Celebration in public space with other team members
• Putting the CTA initials on their name badge

The CTAs commonly indicate that they are seen as the "go to" person on their team.  That builds pride and confidence in the individual, which is a powerful feeling.

Employers can also support the program in other ways:

• Learn more about the program and its importance to your company and its importance to your city/destination.
• Work to promote the program throughout your organization at every opportunity.
• Determine the "best and brightest" of your front-line employees or volunteers who are most likely to be "early adopters" to become certified.  Then, encourage other staff or volunteers to do the same.
• Help assist the local administrator (CVB, etc.) in capturing measures/data that can help evaluate the program's value.
• Offer incentives (i.e., free or discounted admission, food, etc.) to encourage CTAs to visit your place of business.  Give CTAs first-hand experience with your establishment so they can tell visitors what you have to offer.
• Provide your observations and suggestions for improving the program over time.
• Recognition, recognition, recognition in every way possible to show your appreciation for team members who make the commitment to become a CTA.