Who's Participating?

CTA Destinations

The CTA Program is growing!  Currently over 7,000 frontline workers and volunteers have earned their CTA designation, with anticipated growth across the nation to over 10,000 by the end of next year!

Current cities/destinations that have made the commitment to their frontline (mouseover star to view location and program launch date):

Launched February 2009 Four-State National Heritage Area<br /><br />Launched August 2009 Launched July 2008 Launched February 2008 Launched May 2009 Launched October 2007 Launched May 2006 42 DMOs<br /><br />Launched May 2009 7 DMOs<br /><br />Launched September 2007 Launched August 2010 Launched May 2007 Launched March 2009 Launched August 2008

CTA Employers

CTAs from all parts of the industry are joining together, including the following industry sectors:

  • Airport
  • Attraction/Site/Venue (museum, cultural, gaming, sports, etc.)
  • City/County/State Government
  • Convention Center/Conference Center
  • Hotel/Lodging (hotel, motel, B&B, RV park, etc.)
  • Lounges/Nightlife
  • Restaurant (upscale, café, etc.)
  • Shopping/Retail
  • Tourism Entity (CVB, DMO, Chamber, etc.)
  • Transportation (shuttle, cab, limo, etc.)
  • Other (education, hospital, real estate, corporation, banking, etc.)


"As a member of the CVB Board of Directors, it's rewarding to see how the program was embraced right away throughout the community.  Every associate, whether they are a new or life-long resident, gains more knowledge to enable them to enhance the guest experience and create that emotional connection.  It completes their repertoire and makes them more well rounded.  Employers are on board, as well, as we all want the same thing - to help guests have a better stay so they become loyal, repeat visitors."

Bill Petrella
General Manager
Westin LaPaloma Resort & Spa
Tucson, AZ