CTA SPOTLIGHT

Sharon Moyer, CTA
Fayetteville, NC
Sharon Moyer, CTA <br> Fayetteville, NC
Sharon utilizes her skills and knowledge as a CTA to tell new employees at the Fayetteville Observer about all that Fayetteville has to offer. Before joining the Observer, she was the executive director for a non-profit that produced festivals and events. Her interest in tourism and hospitality came from meeting people that visited from other areas and wanting them to know what a great area Fayetteville/Cumberland County is. Sharon shares how she has made a difference in a visitors' experience...

EMPLOYER SPOTLIGHT

GO Airport Connection has over 60 CTAs on staff! GO Airport Connection front-line employees are required to obtain their CTA certification within 90 days of being hired. General Manager, Mike Schneider says, "The biggest benefit to us has been seeing the level of pride that our employees take in their job. They are asking customers more questions about what they are interested in, what they want to know and thus, providing a better customer experience." Not only does GO Airport Connection pay the enrollment fee for each employee...

TESTIMONIAL

"We spend hundreds of thousands of dollars in advertising and marketing to entice visitors to our area, and it only makes good business sense that we take care of them while they are here. The Certified Tourism AmbassadorsTM (CTA) program is designed to provide professional service training tailored to the Bluegrass Region. Lexington and the Bluegrass Region will host the 2010 Alltech FEI World Equestrian Games. The CTA program is a perfect way to prepare our front-line for this unprecedented event, while giving us a program of lasting value for many years to come."

David Lord, President
Lexington Convention and Visitors Bureau
Launch Date: February 2008

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