"Since our staff has become certified, they are now more proactive, more confident, more approachable and always have a smile on their face. They are able to draw the visitor out and offer accurate and personalized information," says Missy Geppi-Bowersox, Executive Vice President of the Geppi's Entertainment Museum in Baltimore. She says, "People CHOOSE where they want to spend their travel dollars, and we want them to spend with us...