What Destinations Are Saying

Many CEOs of Destination Marketing Organizations (DMOs) see the value of CTA in aligning their destination stakeholders to drive tourism and deliver their brand experience. Here's what they're saying about CTA.

COLUMBUS, OH: We're proud to have certified over 2,000 CTAs. Each Brian Rossone helps us to elevate Columbus as a meeting, convention and leisure destination. When visitors come to our city, we know how important it is for them to have an outstanding experience. Our CTAs help us ensure this.

Brian Ross, CTA, President & CEO
Experience Columbus

ROCHESTER, MN/MAYO CLINIC: The Certified Tourism Ambassador™ Brad JonesProgram has been an integral component of our overall visitor experience strategy. It allows us constant engagement with our frontline and the ability to align our vision and communication with our hospitality and community partners. This program is an ultimate competitive advantage for our destination.

Brad Jones, CTA, Executive Director-CEO
Rochester MN CVB

ANAHEIM/OC, CA: The CTA Program is the rallying cry that has brought Jay Burressthe community together. It has aligned the community to our goal of exceeding our visitors' expectations.  Our businesses "wave that flag".  It unifies the community.

Jay Burress, CTA, President & CEO
Visit Anaheim

STOCKTON, CA: Nothing is more satisfying than seeing the excitement Wes Rheaabout the destination and the drive to make a difference by our participants at the end of each class. You know you are creating true destination ambassadors.The program educates participants on how to make every visitor experience positive. These positive experiences have immeasurable benefit in the long-term success of tourism and even economic development.

Wes Rhea, CTA, Executive Director
Stockton CVB

KALAMAZOO, MI: The CTA program has helped raise the profile of ourGreg Ayers industry and our organization to hundreds of people who have daily interactions with visitors. Learning factual information about the region helps with accuracy, clarity and consistency when greeting visitors to our destination. The networking events we have created insure these ambassadors are continuously learning about what's new and different in our region.

Greg Ayers, CSEE, CTA, President
Discover Kalamazoo

  Enhancing the visitor experience was a top priority Cassandra Matejfor the SACVB  and we are thrilled that the San Antonio hospitality community has embraced the nationally acclaimed Certified Tourism Ambassador program. We are proud that our partners have utilized the certification curriculum as a way to invest in their employees and to ensure that every visitor continues to receive the exceptional service that San Antonio is known for.

Casandra Matej, CTA, Executive Director
San Antonio Convention and Visitors Bureau

COLUMBIA, MO: We have always relied on our front line personnel Amy Schneiderthroughout Columbia to be great ambassadors for our destination. The implementation of the CTA program has allowed us to ensure that everyone is welcoming and sending the same messages to the thousands of visitors we have every week. We've had people go through our program ranging from hoteliers to real estate agents and police officers to bartenders, and the feedback from participants has been enthusiastic. Being a CTA city gives us an advantage because we know our visitors are welcomed to our community and given an experience that is above and beyond their expectations.

Amy Schneider, CTA, Director
City of Columbia MO/Convention & Visitors Bureau

The CTA program is a valuable tool for front line staff and Jack Scommunity advocates to use in providing a memorable visitor experience.  The Program also helps to increase the awareness of the value that visitors bring to our community with stakeholders and local citizens.  Our CTA's play a vital role in making our mid-Michigan region a desirable destination for visitors.

Jack A. Schripsema, CTA, President/CEO
Greater Lansing Convention & Visitors Bureau

Sonoma County is the size of a state or a small Ken Fischangcountry with more than 40 cities, towns and villages and 16 different, distinctive wine regions.  The CTA program has been especially effective in reaching out to all corners of our destination community by empowering and connecting our front line hospitality staff so they can better serve our 7.5 million annual visitors.

Kenneth J. Fischang, CHME, CMP, CTA, President/CEO
Sonoma County Tourism 

Jack M The program has broken down barriers that once existed between each of the 19 municipalities in the county. The communities now help each other out, recognizing that when we share each other's attractions, everyone benefits.

Jack Moneypenny, CTA, President/CEO
Door County Visitors Bureau

The program has helped us to align the divergent Meg Winchestersectors of our highly dynamic industry and to speak with one voice regarding the amazing amenities, services and attributes our destination boasts. It was just what we needed. Based on the number of CTAs, diversity of individuals that have completed the course and continue endorse the overall training and information, we have been able to better position Galveston's hospitality and service to increase our visitors experience.

Meg Winchester, CTA, Director
Galveston Island Convention & Visitors Bureau

We believe strongly in the regional tourism concept.  The Journey's CTA training is a win-win for everyone.  The CTA program is incredible, and we're getting great reviews from those who have gone through the course and used the information they learned!

Kurt Burkhart, CTA, Executive Director
Charlottesville Albemarle Convention & Visitors Bureau