Tourism Competition

The Visitor Experience: The Next Competitive Battleground
DMAI Destination NEXT: Engaging the Community
Case Study: San Antonio Community Alignment
Brand Alignment to Drive Tourism



The Visitor Experience:
The Next Competitive Battle Ground

Millions of dollars are spent marketing destinations. But very little time or money is focused on THE EXPERIENCE visitors will have once they get there. In today's consumer-driven society where visitors text, tweet and post everything, NOT focusing on the experience is a BIG mistake.

 

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That's why the Certified Tourism AmbassadorTM (CTA) program is growing rapidly. In destinations of all sizes, the CTA program has demonstrated, proven success in aligning stakeholders and the front-line to strengthen the visitor experience - together.

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DMAI Destination NEXT: Engaging the Community

In its 2014-2015 Destination NEXT study, the Destination Marketing Association International (DMAI) identified community alignment as a vitally important ingredient to the branding and marketing success of destinations. Very little can be accomplished within a destination, if entities are not working together. DestinationMarketing.org

CTA is proud to have proven success in engaging the community, in destinations of all sizes. To start a CTA program in your destination, Contact Us.

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Case Study: San Antonio Community Alignment


The San Antonio CVB uses the CTA program to align their community!

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To start a CTA program in your destination, Contact Us.


Brand Alignment to Drive Tourism


By keeping your frontline engaged and web groupconnected to your destination's attributes and vision, CTAs will be at-the-ready, ensuring that groups and visitors hear a consistent story about your destination - powerful branding and marketing at the front-line.

A natural fit to complement destination branding and marketing objectives, the Certified Tourism AmbassadorTM program:

  • Fuels Word-of-Mouth Marketing: Brings front-line ambassadors together to achieve a common, shared goal of enhancing the visitor experience, leading to word-of-mouth marketing by the visitor.
  • Broadens the Marketing Reach: CTA helps broaden the marketing web JTHGreach of the destination well beyond what the DMO marketing budget affords. Visitors talk about CTA experiences, which is powerful.
  • Branding & Consistent Messaging: Through CTANetwork.com - the CTA Online Community - and through CTA networking events, local administrators can push frequent messages to the local CTA corps.

To start a CTA program in your destination, Contact Us.