CTA In The News

Downtown Guides Earn National Certification

Posted 01/04/2021

The Course Covers Everything from History and Governance to the Region’s Economic Drivers and Local Attractions Read Original Article

Experience Olympia & Beyond Announces the Thurston Tourism Ambassador Program

Posted 08/28/2020

Starting this fall, Thurston County will have a new program Read Original Article


Posted 02/19/2020

A new cadre of Certified Tourism Ambassadors will help tourists coming to visit Read Original Article

Bermuda Shorts and a Huge Smile are Proudly Worn by the First International CTA of the Year

Posted 07/11/2019

Bermuda businessman Dennie O’Connor, CTA sees hospitality not as a job, but a passion. Read Original Article

BTA: Tourism Ambassadors Shine In This Year’s Star Awards

Posted 05/11/2019

Entrepreneur and tourism ambassador Dennie O’Connor has taken home three Certified Tourism Ambassador™ (CTA) Star Awards, including Ambassador of the Year, for his sterling work at the front-line of Read Original Article

Certified Tourism Ambassadors: Lake County’s superstars

Posted 04/27/2019

As you travel throughout our great county, you are likely to see more and more friends and neighbors wearing a gold or silver star. Who are these folks and what’s with the pins? These pins are worn Read Original Article

Program works on first impressions

Posted 03/21/2019

A new program at Tinker Air Force Base is working to connect new Airmen to the greater Oklahoma City community. The partnership answers the FAQ: What is there to do downtown and how can I learn about Read Original Article

Destination Ann Arbor to receive 2019 Yankee Air Museum Visionary Award

Posted 03/12/2019

The Yankee Air Museum announced Monday its 2019 Visionary Award is honoring Destination Ann Arbor for its continuous efforts in improving the community. Read Original Article

Students Participate in CTA Program

Posted 03/12/2019

The Door County Visitor Bureau hosted its first student focused Certified Tourism Ambassador class last week at Crossroads at Big Creek in Sturgeon Bay. Read Original Article

Here's why Louisville is winning acclaim as a thriving tourist destination

Posted 03/08/2019

Louisville is experiencing the most explosive tourism infrastructure growth in decades as the city’s warmth, spirit and unique brand of “southerness” has made us one of the most authentic and Read Original Article


Posted 03/03/2019

Across Anaheim and Orange County, a group of individuals are tasked with taking each visitor’s experience to the next level. Read Original Article

Kent tourism officials report full slate of activities on tap

Posted 02/24/2019

The organization’s nationally recognized Certified Tourism Ambassador Program gained 120 members in under a year Read Original Article

Kent tourism officials report full slate of activities on tap

Posted 02/24/2019

After snow canceled last month’s Kent County Tourism Talk, there was plenty to cover at Tuesday’s gathering. Read Original Article

Greater Columbus Convention Center Announces Promotions of Amy Huggins and Lea Westerfield

Posted 02/21/2019

The SMG-managed Greater Columbus Convention Center (GCCC) is pleased to announce the promotion of Amy Huggins to director of culture & training Read Original Article

'Recharge the Range' report completed

Posted 01/23/2019

A tourism ambassador certification program has already been launched in the region as an offshoot of the Recharge activities. Read Original Article

Certified Tourism Ambassador Program Celebrates 10 Years

Posted 01/18/2019

The Door County Certified Tourism Ambassador (CTA) Program turns 10 this year. Since its inception in 2009, the program has certified more than 1,000 CTAs in Door County. Stay tuned for news of Read Original Article

Franklin County Visitors Bureau Highlights Growing CTA Program in 2018

Posted 12/21/2018

As 2018 draws to a close, the Franklin County Visitors Bureau recognizes the growing CTA Program and reflects on a year of progress toward expanding the mission of both the FCVB and the CTA Program. Read Original Article

CTA is Egg-stra Special in Lake Havasu ;-)

Posted 08/24/2018

This Lake Havasu CTA turned a hobby into a business. Good for her, good for her destination! Read Original Article

Door County Certifies 1,000th CTA

Posted 08/16/2018

The Door County Visitor Bureau (DCVB) celebrated the certification of their 1,000th Certified Tourism Ambassador (CTA) this summer. Since 2009 Read Original Article

Bermuda Server Awarded CTA of the Year

Posted 07/18/2018

Gary Pitt, a graduate of Florida’s Full Sail University and a drummer in the Royal Bermuda Regiment Band & Corps of Drums, thought it was his love of showing visitors a truly Bermudian experience Read Original Article

Lamas wins Door County, Wisconsin's CTA of the Year award

Posted 05/08/2018

Tourism officials and local business owners packed the conference room at Stone Harbor Resort in Sturgeon Bay for the annual celebration of the industry. Read Original Article

CTAs drive 3rd Annual Visitor Experience Month

Posted 05/02/2018

For the third consecutive year, the Tourism Ambassador Institute® and The EXPERIENCE Institute® (TEI) have teamed up for Visitor Experience Month, a social media campaign spotlighting Read Original Article

Volunteers join ambassador effort to boost Calhoun County tourism

Posted 04/16/2018

Oaklawn representatives and volunteers from several regional organizations met recently at the Albion Courtyard by Marriott hotel for a class intended to endow the participants’ certification as Read Original Article

CTAs Named Parade Marshals

Posted 04/05/2018

Sue & Joe Jarosh were the local and national winners of the Certified Tourism Ambassador™ program CTA of the Year Star Award representing Door County, Wisconsin in 2014. Read Original Article

Sonoma County tourism ‘ambassador’ program drives up visitor spending

Posted 03/26/2018

Sonoma County celebrates their award for CTA of the Year, and the economic impact of Read Original Article

Lake County, California recruits new CTAs

Posted 03/22/2018

Many of those who call Lake County home are aware that fellow residents make negative remarks about the area. When those negative comments are made to visitors or within earshot of visitors it could Read Original Article

Franklin County Pennsylvania Launches Program

Posted 03/14/2018

“When you travel, you can use Google to find things to do in the area, but you really want to talk to a local person,” said Doug Harmon, CTA director. Read Original Article

Visit Stockton Wins National Marketing Awards

Posted 03/05/2018

CTA destination wins National marketing awards.... coincidence? I think not Read Original Article

Bermuda "Faces of Tourism" Campaign an early Success

Posted 03/03/2018

The Bermuda Tourism Authority is celebrating people on the frontline of the tourism industry in a campaign called Faces of Tourism. The campaign is primarily video, which debuted during Read Original Article

Columbus Foundation Recognizes "National Number Ones"

Posted 02/15/2018

Congratulations Experience Columbus and your CTA Program! The Columbus Foundation celebrated the accomplishments of individual business and nonprofit leaders who were recognized for their outstanding Read Original Article

Havasu's "Top Chefs" compete for CTA Program

Posted 01/25/2018

The London Bridge Resort Convention Center was filled Thursday with the aroma of pan-fried meat, spices and butter as Lake Havasu City’s top chefs raced to Read Original Article

Lake Havasu Chamber Partners with CTA Program

Posted 01/12/2018

The Lake Havasu Area Chamber of Commerce boasts a small staff of only five employees. With a large business community to serve and a full calendar of special events, the chamber relies on a secret Read Original Article

Columbus Tourism Grows

Posted 01/08/2018

It’s no accident Columbus will be welcoming conventions of several international and national groups to town for the first time this year. Read Original Article

Battle Creek, Calhoun County, Michigan announces CTA Program

Posted 12/29/2017

Do you get excited about the International Festival of Lights or the Battle Creek Field of Flight and Hot Air Balloon Festival? Read Original Article

Kent County Delaware Touts Tourism

Posted 12/02/2017

The late Jack Peterman once said, “If Kent County is not the best county in Delaware, we’re right next to it.” Read Original Article

Flint, MI Celebrates CTA of Year Award at Gala

Posted 10/31/2017

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Bermuda CTA Businesses Earn Their Stars

Posted 10/27/2017

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Jack Moneypenny, CEO, CTA Recognized for 10 Years of Service

Posted 10/26/2017

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At-Large CTA Troy Thorn is Part of Chesapeake Conference Center History

Posted 09/13/2017

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Casper, WY Eclipse Festival Trains CTAs

Posted 06/29/2017

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San Antonio Announces 2017 CTA of the Year

Posted 05/14/2017

David Uminski named San Antonio's 2017 CTA Star of the Year Read Original Article

Oklahoma City Awards 2017 CTA Star of the Year

Posted 05/13/2017

Independent tour operator Judith Hilbun wins award. Read Original Article

Sonoma's Stephan Stubbins, CTA Wins Forty Under 40 Award

Posted 04/25/2017

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Casper, WY Certifies 200 CTAs in Natrona County

Posted 04/10/2017

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Nominations Open for CTA of the Year for Door County

Posted 03/14/2017

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Divides in Rides: Rochester Taxis, Uber/Lyft, & CTAs

Posted 03/04/2017

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Sonoma County CTA Video

Posted 01/27/2017

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Retiring Greater Columbus CTA Trained 1,000 in CPR

Posted 01/26/2017

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DCVB Holds CTA Class

Posted 01/20/2017

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Become a Grand Rapids Ambassador

Posted 12/23/2015

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CVG leads region in Certified Tourism Ambassador program training

Posted 12/21/2015

49 employees are certified Read Original Article

This Isn't Peanuts!

Posted 09/09/2015

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Lawton Fort Sill now home to Certified Tourism Ambassadors

Posted 06/03/2015

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2015 International CTA of the Year Aims to Give Greater Columbus Visitors the Ultimate Experience

Posted 06/01/2015

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All-Star Ambassadors Prepare to Help Visitors...

Posted 04/29/2015

Cincinnati Read Original Article

Tourism 'ambassadors' will help city visitors

Posted 04/20/2015

Cincinnati Read Original Article

Cincinnati recruiting tourism ambassadors for All-Star game events

Posted 04/16/2015

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Tourism ambassadors help sell Lansing

Posted 04/15/2015

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Hospitality Month is launched

Posted 03/31/2015

Hospitality Month in Bermuda was launched at City Hall this afternoon with an emphasis on experiencing Bermuda. Read Original Article

Hospitality ambassadors 'polish' Rochester's apple

Posted 03/27/2015

While Rochester is known for its hospitals, hospitality is key to supporting the patients and visitors that stream into the city every year for Mayo Clinic. Read Original Article

Experience Columbus Certifies 2,000 Tourism Ambassadors

Posted 03/24/2015

Since launching the Greater Columbus Tourism Ambassador™ Program in 2013, Experience Columbus and the Greater Columbus Sports Commission have successfully certified 2,000 Read Original Article

Rebranding brings multimillion-dollar boost to N. Ky. tourism

Posted 03/20/2015

A new branding campaign is being credited for an $11 million increase in economic impact from visitors to Northern Kentucky in 2014. Read Original Article

Our town is a tourist destination

Posted 03/08/2015

The mission of the Columbia Convention and Visitors Bureau is "to establish Columbia Read Original Article

Lake County CTA program conducts first focus groups; county, Marymount collaborate

Posted 01/29/2015

The new Lake County CTA program is a formal Read Original Article

America’s Cup is an airport ‘game changer’

Posted 01/22/2015

Higher visitor numbers during the America's Cup, a certified tourism ambassador programme Read Original Article

Alcoa High students become tourism ambassadors

Posted 09/25/2014

Blount County’s tourism development program Read Original Article

Enhancing visitors' experience

Posted 07/17/2014

A Park Board-sponsored program has more people than ever talking about Galveston Read Original Article

Joe Jarosh is CTA of the Year

Posted 07/17/2014

Without Door County business owner Joe Jarosh, a Certified Tourism Ambassador (CTA) and Read Original Article

Grand Rapids CTA Program Recognized As The Fastest Growing In The Country

Posted 06/12/2014

In just ten months Experience Grand Rapids Read Original Article

Mississippi transplant is Stockton’s lead ambassador

Posted 05/21/2014

Joshua Mangum is a relative newcomer to Read Original Article

Fort Collins plans state-first tourism program

Posted 05/19/2014

More than 1 million tourists visit Fort Collins every Read Original Article

Galveston Island Convention & Visitors Bureau Launches CTA Program

Posted 05/09/2014

In an effort to enhance the tourist experience Read Original Article

Mayor Coleman Certified as Tourism Ambassador

Posted 04/17/2014

He’s Columbus’ leading booster Read Original Article

CTA Founder Receives Honor

Posted 03/25/2014

Congratulations to Mickey Schaefer, CEO & founder of the Tourism Ambassador Institute Read Original Article

The Impression That You Get

Posted 02/01/2014

Destination branding is always tricky. Read Original Article

Tourism Ambassadors group keeps growing

Posted 01/22/2014

In Door County, Wisconsin, eleven more people have completed the Certified Tourism Read Original Article

Healthy Living in Rochester: The Mayo Clinic Effect

Posted 01/10/2014

Whether you're a patient undergoing medical Read Original Article

CTA Accredited Provider Summit Hailed by Attendees

Posted 01/07/2014

More than 30 CTA program leaders Read Original Article

Columbus Becomes Fastest Destination In America To Certify 1,000 Tourism Ambassadors

Posted 11/06/2013

Milestone Achieved Ahead of Projections Read Original Article

San Antonio CVB Tourism Ambassador Program Certifies 1,000

Posted 11/01/2013

Enhancing the visitor experience was a top Read Original Article

CTA Program Bestows 10,000th CTA in Columbus

Posted 10/02/2013

The CTA program reached a milestone in Read Original Article

Venue Staff Can Make (or Break) an Attendee's Experience

Posted 09/27/2013

A new report shows how venue staff Read Original Article

Be part in making Grand Rapids great

Posted 09/23/2013

During ArtPrize, the community opens up to thousands of visitors Read Original Article

Greater Lansing CVB: FOX47 Morning Blend

Posted 09/18/2013

Senior V.P. Julie Pingston talks about how Read Original Article

Could you be an ambassador for Grand Rapids?

Posted 08/14/2013

The next time someone looks up in downtown Read Original Article

How well do you know Grand Rapids?

Posted 08/14/2013

Become a Certified Tourism Ambassador Read Original Article

Tourism Ambassadors welcome visitors to Sonoma County

Posted 07/09/2013

Larsen's journey was part of a new training Read Original Article

Travel and tourism week: The secret's out

Posted 05/08/2013

Door County Visitor Bureau aims to spread message Read Original Article

A plan for Michigan’s tourism industry

Posted 05/07/2013

Experience Grand Rapids will roll out Read Original Article

Dublin to begin CTA Program

Posted 04/27/2013

Dublin is creating its own special kind of ambassador Read Original Article

500th Sonoma County Tourism Ambassador Certified

Posted 04/12/2013

Randy Johnson, owner of Getaway Adventures Read Original Article

Chamber training to support tourism

Posted 04/05/2013

Aiming to improve the tourist's experience of Stockton Read Original Article

Blount to start state’s first Certified Tourism Ambassador Program

Posted 04/02/2013

"Great hospitality is what Tennessee is all about," Read Original Article

16 Earn Tourism Ambassador Designation

Posted 03/13/2013

Door County now has 16 new tourism Read Original Article

Volunteer ‘ambassadors’ to help Arnold Sports Festival attendees

Posted 02/26/2013

More than 300 bellhops, concierge service in Columbus Read Original Article


Posted 02/26/2013

More than 300 CTAs will hit the streets Read Original Article

Mayor, Local Officials Graduate CVB Ambassador Program

Posted 01/30/2013

Corpus Christi Mayor Nelda Martinez is the newest Read Original Article

San Antonio Convention and Visitors Bureau Launches Certified Tourism Ambassador Program

Posted 11/20/2012

In keeping with San Antonio’s priority on Read Original Article

Tourism bureau wants rep in Mexico

Posted 10/29/2012

San Antonio CVB officials will spend the next year training Read Original Article

Sonoma County puts out welcome mat for tourists

Posted 03/04/2012

Each year, Sonoma County draws 7 million visitors Read Original Article

City wants to fluff up the welcome mat

Posted 07/01/2011

It's well-known that Mayo Clinic works hard Read Original Article

Baltimore's Inner Harbor Gears Up for Summer Tourism

Posted 06/14/2011

Tourism is heating up for the summer in Baltimore... Read Original Article

Stites: We must be advocates for region to boost tourism

Posted 06/12/2011

Have you ever thought about making Greater Lansing even greater? Read Original Article

Door County celebrates National Tourism Week

Posted 05/13/2011

If you’re in Door County... Read Original Article

It's Happening in Lansing

Posted 05/10/2011

Through my recent certification as a Certified Tourism Ambassador... Read Original Article

Area Workers Learn to Promote Tourism

Posted 08/25/2010

When people visit the Lansing area, their experiences can be shaped... Read Original Article

Frisco leaders converge on Collin College for ambassador program

Posted 06/15/2009

A mayor, chamber of commerce president... Read Original Article

Anaheim signs up Disney District workers for tourism etiquette classes

Posted 08/03/2008

If Disneyland is the Happiest Place on Earth... Read Original Article