San Antonio Convention and Visitors Bureau Launches Certified Tourism Ambassador Program

Posted 11/20/2012
In keeping with San Antonio's priority on the attendee experience, the San Antonio Convention & Visitors Bureau officially launched the city's premier Certified Tourism AmbassadorTM (CTA) program on October 30, 2012.

The CTA program is part of a nationally acclaimed certification curriculum aimed at enhancing tourism by inspiring service industry individuals from hotel managers and restaurateurs to taxi drivers and volunteers to turn every visitor encounter into a positive experience. The program provides training focused on raising the level and quality of customer service provided to visitors and increasing destination-based knowledge about San Antonio and the region.

"The rich history and vibrant culture in San Antonio guarantees to provide an authentic experience that convention and meeting attendees are sure to remember but it is the people of San Antonio that really make a difference in delivering that experience. The CTA program is designed to build on our already high customer service level throughout the city" said Casandra Matej, CVB Executive Director.

Administered through the Tourism Ambassador InstituteTM, the Certified Tourism Ambassador Program is designed to arm the San Antonio front-line with the know-how to answer visitor questions and skills to ensure every visitor receives the exceptional level of service for which San Antonio is known. In partnership with Mickey Schaefer & Associates, the CTA Program is a nationwide certification with more than 8,500 ambassadors located in 15 states. Offering more than just training, the certification is a year-round effort that promotes continued learning and engagement through an annual renewal process.

With more than 110 CTAs already certified, the San Antonio hospitality community has fully embraced the program with commitments from major hotel properties, attractions, restaurants and more.

Chairman of the San Antonio Convention & Visitors Commission and General Manager of the Hilton Palacio del Rio, Robert Thrailkill said, "I'm sponsoring our hotel employees to be some of the very first to become certified. Having CTAs on staff will be a powerful differentiator for visitors to our hotel."

As the program is implemented across San Antonio, visitors and attendees will recognize CTAs by the gold star on their lapel. When they approach a CTA they can trust that San Antonio truly cares about their experience and the level of service will be a memory in itself.

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