Frisco leaders converge on Collin College for ambassador program

Posted 06/15/2009

A mayor, chamber of commerce president, executive chef, a police officer and a college student walk into a classroom ...

No, that's not the opening line to a bad joke. It was the scene at the Preston Ridge Campus June 5 during a Certified Tourism Ambassador workshop presented by Karen Musa, chair of the Institute for Hospitality and Culinary Education, and Jennifer Kimble, Frisco Tourism and Convention Services manager.

The class was attended by Frisco Mayor Maher Maso, Frisco Chamber of Commerce President Tony Felker, a Frisco police officer, members of the Frisco Convention and Visitor's Bureau, the executive chef at Randy's Steakhouse, a concierge at a local hotel and several Collin College hospitality students.

The Certified Tourism Ambassador program is presented by the Tourism Ambassador Institute for civic and business leaders of a community to learn how to make a visit by a tourist, a person on a business trip or someone seeing family a more enjoyable time. If the experience is positive, that person is not only more likely to return, but also more likely to tell their friends, family and acquaintances about their experience.

It's as simple as knowing where to go dancing, where to catch a baseball game or where to find a good steak. If the people sitting in that Preston Ridge Campus can make a visitor's stay in Frisco that much more enjoyable, then they've served their purpose as a Certified Tourism Ambassador.

"It is important for those in leadership positions as well as frontline employees to go through this type of training," Musa said. "The training enhances a individuals understanding and knowledge of their community and beyond.  For me it instilled a greater appreciation as to the rich history this part of Texas has to offer."

Musa said this was the first graduating class of Certified Tourism Ambassadors in Collin County.

"Ultimately, it will help business/civic leaders and frontline employees alike to assist visitors that come into Dallas/FW area to enrich their experience," Musa said. "More visitors equals more jobs.  Part of the training also focuses on customer service, which is a vital part of enriching the visitors experience to the Dallas-Fort Worth area."

For more information about the Tourism Ambassador Institute and its programs, visit

More Information