Rebranding brings multimillion-dollar boost to N. Ky. tourism

Posted 03/20/2015
A new branding campaign is being credited for an $11 million increase in economic impact from visitors to Northern Kentucky in 2014.

Visitors to Boone, Kenton and Campbell counties spent $340 million last year, and hotel occupancy increased nearly 4.5 percent to about 64 percent.

Each of those hotel room nights generated $219 in visitor spending.

The boost is credited to the Northern Kentucky Convention & Visitors Bureau rebranding to become meetNKY, which led to enhanced collaboration with key partners and changes to harness the strengths of the region.

"MeetNKY had a very successful year in 2014 attracting visitors to our destination," said meetNKY board chairman Alan Bernstein, the owner and operator of BB Riverboats. "Northern Kentucky is place where meetings get connected with first-rate service, the best value and exceptional meeting experiences. We are looking forward to continued success this year thanks to increased regional collaboration and some exciting new initiatives for 2015."

The marketing investment paid off in a tangible way, with each $1 spent on marketing resulting in $16.92 in visitor spending. That was an increase of 19.5 percent over 2013.

The combined effort led to an overall satisfaction score from group and convention customers of 98.6 percent, and 95.5 percent of all groups that visited Northern Kentucky in 2014 said they intend to return.

MeetNKY hopes to carry the momentum into 2015 with the launch of a new website, an assessment of the region's assets, creation of a certified tourism ambassador program and cooperation with the Cincinnati/Northern Kentucky International Airport.

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