Enhancing the Visitor Experience ™
Industry-Recognized Certification

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WELCOME TO CTA

Investing In Your Destination's
People Infrastructure

The Certified Tourism Ambassador^TM (CTA) program is industry-recognized certification that aligns the destination's people infrastructure ─ its stakeholder businesses and front-line ─ to increase tourism by Enhancing the Visitor Experience^TM. With over 17,000 current CTAs and 50,000 certified since its inception, this affordable program drives visitor spending through in-depth knowledge of the destination 'product'; gives destinations a competitive advantage; and ensures consistent delivery of a positive destination brand experience. In today's consumer-driven world, savvy destinations realize the importance of CTA. More

CTA DESTINATIONS

Destinations Committed to the Visitor Experience.
Over 17,000 CTAs & Growing!

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CTA Spotlight
Testimonials

CTA Spotlight

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Heather O'Neal, CTA, Ann Arbor, MI
The Himalayan Lodge

"Before becoming a CTA I thought I knew of all the hidden gems in our city. To my surprise since then I have learned there is still more to discover in this town. Now as a CTA I have permission to seek out new places and experience more of my city - the city where I was born. It’s like having a license to inquire, pry, learn, explore, discover so that I can share my knowledge with my next guests and the visitors I meet downtown and at the bells. And hopefully in part because of my CTA insights and demeanor, these visitors will return to the city I love - Ann Arbor."

Testimonials

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"We have always relied on our front line personnel throughout Columbia to be great ambassadors for our destination. The implementation of the CTA program has allowed us to ensure that everyone is welcoming and sending the same messages to the thousands of visitors we have every week. We've had people go through our program ranging from hoteliers to real estate agents and police officers to bartenders, and the feedback from participants has been enthusiastic. Being a CTA city gives us an advantage because we know our visitors are welcomed to our community and given an experience that is above and beyond their expectations."

Amy Schneider, CTA, Director
City of Columbia MO/Convention & Visitors Bureau