CTA Spotlight

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Brian Behler, CTA, Grand Rapids, MI
Assistant GM, JW Marriott Grand Rapids

What do you enjoy most about being a CTA?
“The CTA program within Experience Grand Rapids is really a great signature tool for our city to sell and be the best. I really enjoy the history and the hidden treasures that I have gain knowledge of and share with our visitors.”


Employers

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"Since our staff has become certified, they are now more proactive, more confident, more approachable and always have a smile on their face. They are able to draw the visitor out and offer accurate and personalized information," says Missy Geppi-Bowersox, Executive Vice President of the Geppi's Entertainment Museum in Baltimore. She says, "People CHOOSE where they want to spend their travel dollars, and we want them to spend with us...

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Testimonials

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"The Certified Tourism Ambassador™ Program has been an integral component of our overall visitor experience strategy. It allows us constant engagement with our frontline and the ability to align our vision and communication with our hospitality and community partners. This program is an ultimate competitive advantage for our destination."

Brad Jones, CTA, Executive Director-CEO
Rochester MN CVB

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