What Destinations Are Saying

Many CEOs of Destination Marketing Organizations (DMOs) see the value of CTA in aligning their destination stakeholders to drive tourism and deliver their brand experience. Here's what they're saying about CTA.

COLUMBUS, OH: We're proud to have certified over 2,000 CTAs. Each Brian Rossone helps us to elevate Columbus as a meeting, convention and leisure destination. When visitors come to our city, we know how important it is for them to have an outstanding experience. Our CTAs help us ensure this.

Brian Ross, CTA, President & CEO
Experience Columbus

ANAHEIM/OC, CA: The CTA Program is the rallying cry that has brought Jay Burressthe community together. It has aligned the community to our goal of exceeding our visitors' expectations.  Our businesses "wave that flag".  It unifies the community.

Jay Burress, CTA, President & CEO
Visit Anaheim

STOCKTON, CA: Nothing is more satisfying than seeing the excitement Wes Rheaabout the destination and the drive to make a difference by our participants at the end of each class. You know you are creating true destination ambassadors.The program educates participants on how to make every visitor experience positive. These positive experiences have immeasurable benefit in the long-term success of tourism and even economic development.

Wes Rhea, CTA, Executive Director
Visit Stockton

  Enhancing the visitor experience was a top priority Cassandra Matejfor the SACVB  and we are thrilled that the San Antonio hospitality community has embraced the nationally acclaimed Certified Tourism Ambassador program. We are proud that our partners have utilized the certification curriculum as a way to invest in their employees and to ensure that every visitor continues to receive the exceptional service that San Antonio is known for.

Casandra Matej, CTA, Executive Director
Visit San Antonio 

COLUMBIA, MO: We have always relied on our front line personnel Amy Schneiderthroughout Columbia to be great ambassadors for our destination. The implementation of the CTA program has allowed us to ensure that everyone is welcoming and sending the same messages to the thousands of visitors we have every week. We've had people go through our program ranging from hoteliers to real estate agents and police officers to bartenders, and the feedback from participants has been enthusiastic. Being a CTA city gives us an advantage because we know our visitors are welcomed to our community and given an experience that is above and beyond their expectations.

Amy Schneider, CTA, Director
City of Columbia MO/Convention & Visitors Bureau 

Jack SLANSING, MI: The CTA program allows our destination to make exceeding the customer experience a daily goal for our community. It becomes a shared goal with our industry that has enabled our hospitality partners to become more engaged and collaborative.  Our association clients have embraced the program as a method of connecting to the meeting destination. We are providing information and site visit opportunities to locations many front line persoonnel have never visited. We have engaged a new core of advocates for the tourism industry. We are receiving more opportunities for feedback from the front line personnel which helps us make changes to enhance the visitor experience.  For example, we receive membership leads from CTAs, we receive history and facts to share with all CTAs, we receive suggestions for the Visitor Guide and website from those using it while engaging with visitors.  Tourism seems to be more top of mind related to the visitor perspective in our community.

Jack A. Schripsema, CTA, President/CEO
Greater Lansing Convention & Visitors Bureau

DOOR COUNTY, WI:  Jack M The program has broken down barriers that once existed between each of the 19 municipalities in the county. The communities now help each other out, recognizing that when we share each other's attractions, everyone benefits.

Jack Moneypenny, CTA, President/CEO
Door County Visitors Bureau