Visitor Experience Standards

The Experience Dedicated® Destination (EDD ─ We are Ed)

A sister company to CTA, The EXPERIENCE Institute® (TEI) offers official accreditation as an Experience Dedicated® Destination (EDD ─ We are Ed). Based on over 2,000 hours of primary research with visitors and destination stakeholders to define the standards, EDD® is a framework of continuous improvement to the total visitor experience. Through ongoing mobile visitor surveys, destination leaders and stakeholder businesses gain ongoing feedback on satisfaction and product 'gaps' to use in prioritizing resources and initiatives ─ as a destination ─ on things that matter to visitors.

CTA & EDD Case Study: Greater Columbus

As the first EDD® accredited destination, Greater Columbus area leaders have been actively engaged in driving their visitor experience. As shown, a specialized website encourages businesses to sign up for EDD®, certify their teams as CTAs, and volunteer for area events. They are making a difference in the visitor experience!

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