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“Community Alignment”


Community Engagement & Alignment



Building Connections.
Building Community.
Together.


Strategic Plans & Tourism Master Plans

All CTA destinations have incorporated the CTA program into their Strategic Plans or
Tourism Master Plans, as it is a natural fit to achieve the following:


ECONOMIC
GROWTH

Growing the local economy through strong businesses, enhanced visitor spending, and workforce development.


INDUSTRY
PARTNERSHIPS

Engaging traditional and non-traditional partnerships to strengthen tourism and the tourism product.


TOURISM
AWARENESS

Increasing business and local residents’ awareness of the importance of tourism and working to preserve the community they love.


QUALITY
EXPERIENCE

Enhancing visitor satisfaction and fueling positive word-of-mouth through a knowledgeable and connected front-line.


Aligning the Entire Destination
in Support of Tourism

CTAs from all parts of the industry are joining together as one big team. In destinations of all sizes, the CTA program has successfully aligned the following sectors. Why? Because they ALL benefit from a positive visitor experience!

• Airports
• Attractions & Activities (cultural, gaming, sports, etc.)
• City/County/State Government (mayors, city council, police)
• Residents / Volunteers
• Convention Centers / Conference Centers
• Downtown Merchants
• Economic Development / Workforce Development
• Universities / Community Colleges / High Schools
• Hospitals
• Hotel / Lodging (hotel, motel, Airbnb, RV park, B&B, etc.)
• Lounges/Nightlife
• Realtors
• Restaurants (upscale, café, etc.)
• Shopping / Retail (malls, districts, etc.)
• Facilities / Arenas (sporting events, festivals, etc.)
• Transportation (shuttle, cab, rideshare, public transit, etc.)

Testimonials by Sector

COMMUNITYALIGNMENTCollageCTA


From police departments, to downtown partnerships, to Mayors, to CTAs volunteering for food drives and highway clean up, the CTA program brings people together.


Destination International’s
GUIDE TO COMMUNITY ENGAGEMENT

The CTA program has over 20 years of proven success in community engagement.
We are proud to have served on the volunteer committee, alongside a few other CTAs
who shared their local insights and experiences in developing this useful resource. This popular guide
lays the groundwork for developing consistent, inclusive, and intentional engagement practices.



Trends & Findings Related to CTA:

STRENGTHEN LOCAL CONNECTIONS
CTA naturally builds strong local relationship. The community understands they are all tied to the health of your visitor economy.

BUILD LONG-TERM TRUST
CTA provides a ‘tourism home’ that brings people together and builds pride and passion for where they live and work.

TRANSLATE VISION INTO PRACTICE
This trust – this ongoing participation – provides a framework to springboard initiatives into action for enhanced quality of life and quality of place.

DOWNLOAD THE STUDY
 

DICommunityEngagement


DestinationNEXT Futures Study

DIFuturesStudy



Trends & Findings Related to CTA:

DESTINATION EXPERIENCE
Communities more engaged in the development and management of the destination experience.

STRATEGIC ALLIANCES
Organizations are increasingly developing strategic alliances across multiple economic sectors in order to leverage resources.

IMPORTANCE OF TOURISM
More communities and municipal governments are aware of importance of tourism to local economy and job growth.

DOWNLOAD THE STUDY
 


Destination International’s
EQUITY, DIVERSITY & INCLUSION 2022 STUDY



The CTA program curriculum inherently encompasses the principles of equity, diversity and inclusion. Click the link to access this important study.

DOWNLOAD THE STUDY

COMMUNITYALIGNMENTDI2020Study