"The concept of front-line staff takes a on a whole new definition in Anaheim.
Here, we’re ALL front-line staff and we’re here to take care of your people."
BRANDING & CONSISTENT MESSAGING
Through social media and networking events, local administrators push frequent messages to their CTAs and employers.
FUELS WORD-OF-MOUTH MARKETING
Front-line ambassadors work together to enhance the visitor experience, leading to important word-of-mouth marketing.
BROADENS THE MARKETING REACH
CTA helps broaden the marketing reach of the destination well beyond what the DMO marketing budget affords.
The Lake County, CA CTA program
is fueled totally by volunteers.
That’s CTA Pride!
To start a CTA program in your destination: