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What CEOs Are Saying

ANAHEIM, CA

"The CTA program is the rallying cry that has brought the community together for over ten years. It has aligned the community to our goal of exceeding our visitor's expectations. Our businesses wave that flag. It unifies the community."

Jay Burress, CTA
President & CEO
Visit Anaheim

BERMUDA

“As Bermuda continues to elevate its place in the global tourism space, ensuring quality customer service is crucial. Empowering our community to deliver consistent service levels in a way that reflects and affirms the Bermudian spirit of hospitality and aligns with our values translates to culturally authentic, memorable experiences that keep our visitors comping back each year. The CTA program is a fundamental part of the platform which is delivering these customer service improvements to the Bermuda hospitality product.”

Charles H. Jeffers, II, CDME, CTA
Former Chief Executive Officer
Bermuda Tourism Authority
Hamilton, Bermuda

BELLEVUE, WA

“Building and enhancing our Visitor Experience is a top priority of our Bellevue Destination Development Plan. The CTA program provides us the ability to certify and maintain a network of Hospitality and Tourism professionals that are empowered to deliver elevated service and experiences that are uniquely Bellevue.”

Brad Jones, CTA
Executive Director
Visit Bellevue

CALHOUN COUNTY, MI

“The CTA Program has brought positive exposure to tourism throughout our county and helped our industry be recognized as a leader in economic development and job creation.”

Linda Freybler, CTA
CEO
Calhoun Co. Visitors Bureau
Battle Creek, MI

GALVESTON, TX

“The program has helped us to align the divergent sectors of our highly dynamic industry and to speak with one voice regarding the amazing amenities, services and attributes our destination boasts. It was just what we needed.”

Michael Woody, CTA
Chief Tourism Officer
Galveston Island CVB

KENT COUNTY, DE

“Our CTA Program has educated community members on all of Kent County’s uniqueness to then Cheerlead our area to visitors. Reminding the community of the great things to see and do in our own backyard.”

Pete Bradley, CTA
President
Kent County Tourism
Delaware's Quaint Villages
Dover, DE

FLINT & GENESEE, MI

“The CTA program helps achieve our mission of maximizing economic and community growth in Flint & Genesee. With each new certification, our network of brand ambassadors grows — helping us to tell the great story of our region, increase tourism, and drive economic impact.”

Alaina Wiens, CTA
Director
Flint & Genesee CVB

LAKE HAVASU, AZ

“In Lake Havasu City, we love showing off our amazing community. The CTA Program provides our citizens with the confidence and skills they need to welcome our guests from around the world.”

Terrence Concannon, CTA
President & CEO
Go Lake Havasu

DUTCHESS COUNTY, NY

“We recently launched our CTA program and the enthusiasm we’re seeing for the program and the benefits it will bring to our destination is over the top. Current hospitality and tourism workers, students, retirees, legislators, and others all see the value in learning more about our destination and elevating the level of customer service we can provide. We’re thrilled to have this new tool to improve visitors’ experiences and boost the economic benefit to our communities”

Melaine Rottkamp, CTA
President & CEO
Dutchess Tourism, Inc.

SAN ANTONIO, TX

"For almost a decade, the CTA program has been a wonderful resource for San Antonio's powerful tourism industry. Now, as that industry recovers slowly but surely, CTAs will provide an invaluable connection between our community's residents and businesses and its visitors."

Marc Anderson, CTA
President & CEO
Visit San Antonio

LANSING, MI

"During the pandemic, we evaluated all expenses and determined the CTA Program was one of the most vital ways to keep our partners in hospitality engaged and educated to lead the highest level of experience for our visitors. After 10 years, we clearly see the value of the CTA Program for our community."

Julie Pingston, CDME, CMP, CTA
President & CEO
Greater Lansing CVB

CHEYENNE, WY

"CTA is more than a program, it is a ‘thread’ that ties all of us in the community together under the banner of hospitality and tourism. It provides a mechanism that gives everyone in our community the tools to create a better experience and ensures the long-term success of Cheyenne and Laramie County as a world-class destination.”

Domenic Bravo, CTA
President & CEO
Visit Cheyenne

LOUDOUN COUNTY, VA

"The CTA program will help us deliver on key components of our strategic plan, which is critical from the organization’s perspective. By community members sharing what they love about Loudoun, the role of tourism in our economy is elevated while deliver-ing an exceptional experience for our residents and visitors alike.”

Beth Erickson, CTA
President & CEO
Visit Loudoun

OLYMPIA, WA

“The CTA program is an essential component of our destination development mix. It not only helps inform and guide our guests, but it provides a critical link between our team and our community.”

Annette Pitts, CTA
C.E.O.
Experience Olympia & Beyond Olympia, WA

FORT COLLINS, CO

“We appreciate the CTA certification template and educational opportunity to increase knowledge for our service and front-line personnel.”

Cynthia Eichler, CTA
President & CEO
Visit Fort Collins

SWEETWATER COUNTY, WY

“The CTA program will become the vehicle that we use to deliver our local sense of pride & passion to each visitor that we welcome to the area.”

Jenissa Meredith, CTA
Executive Director
Sweetwater County Tourism Board
Rock Springs, WY

ANN ARBOR, MI

"The CTA program continues to be important to so many aspects of Destination Ann Arbor's mission. Whether it's workforce development, community engagement or destination development, the CTA program's stated objective to make every visitor encounter a positive experience continues to underpin our own goals."

Mary Kerr, CTA
President & CEO (Retired)
Destination Ann Arbor

CINCINNATI, OH

“The CTA Program offers us a way to directly reach local residents with the message of our tourism industry’s importance and power."

Julie Calvert, CTA
President & CEO
Cincinnati USA

CASPER, WY

“The CTA program has allowed us to bring awareness to our front-line about how important/impactful their job is to our community. Everyone who lives in Casper has an opportunity to drive our economy forward through tourism. It’s been awesome to empower our CTAs with the tools and resources they need to make it happen.”

Brook Kaufman, CDME, CTA
Former Chief Executive Officer
Visit Casper

COLUMBIA, MO

“Having a core group of engaged individuals who believe in the importance of Columbia as a destination allows our organization to achieve its mission.”

Amy Schneider, CTA
Director
Columbia CVB
City of Columbia

IRON RANGE, MN

“The CTA program has helped us increase awareness of our organization, which is small, and helped build relationships in our communities.”

Beth Pierce, CTA
Executive Director
Iron Range Tourism Bureau
Eveleth, MN

FRANKLIN COUNTY, PA

“The impact has been very broad. There is a wide swath of individuals who represent the CTA Brand in Franklin County. The program is not just for front-line personnel who deal directly with visitors and tourists. There is a wide range of professions that have become certified through the program.”


Janet Pollard, CTA
Executive Director
Franklin County Visitors Bureau
Chambersburg, PA

TUCSON, AZ

“As we emerge from the pandemic, our Tucson Tourism Ambassadors will continue to serve a vital role in turning every visitor encounter into a positive experience and in assisting with the economic recovery of our community’s vibrant travel and tourism industry.”

Felipe Garcia, CTA
President & CEO
Visit Tucson