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What CEOs Are Saying


“The CTA program is a cornerstone of our community’s commitment to hospitality. For over a decade, it has unified local businesses and residents in our shared mission to provide unparalleled experiences for every visitor. This program stands as a powerful testament to our collective spirit and dedication, ensuring that we consistently exceed expectations, making Anaheim a standout destination known for its exceptional warmth and welcome.”

Mike Waterman, CTA
President & CEO
Visit Anaheim


“The CTA program is vitally important to the Quad Cities regional destination and captures the essence of developing QC brand champions. Our hospitality partners and all Quad Citizens aligning around the significance of tourism, the visitor economy, and exceptional customer service delivery will increase value as we strive to continually build our story, curate experience, and shape the Quad Cities brand reputation and image.”

Dave Herrell, CTA
President and CEO
Visit Quad Cities


“Building and enhancing our Visitor Experience is a top priority of our Bellevue Destination Development Plan. The CTA program provides us the ability to certify and maintain a network of Hospitality and Tourism professionals that are empowered to deliver elevated service and experiences that are uniquely Bellevue.”

Brad Jones, CTA
Executive Director
Visit Bellevue


“The CTA Program has brought positive exposure to tourism throughout our county and helped our industry be recognized as a leader in economic development and job creation.”

Linda Freybler, CTA
Calhoun Co. Visitors Bureau
Battle Creek, MI


“The CTA program is pivotal for highlighting the importance of tourism in the Brighton Howell Area and making each point of a visitor’s experience memorable. Our mission is to create a welcoming feeling for all visitors, which begins with being educated on our amazing area; our network of CTAs is accomplishing this goal.”

Mary Robinson, CDME, CGMP, CTA
Executive Director
Explore Brighton Howell Area


“Our CTA Program has educated community members on all of Kent County’s uniqueness to then Cheerlead our area to visitors. Reminding the community of the great things to see and do in our own backyard.”

Pete Bradley, CTA
Kent County Tourism
Delaware's Quaint Villages
Dover, DE


“Customer service and guest interaction with our frontline employees is crucial for a positive guest experience. Our CTA program has helped educate our industry partners, which in turn has empowered them to confidently share knowledgeable facts & information on our wonderful community. We value the benefits of the program, and we feel it’s a great link between our team and community partners.”

Tyler Daugherty, CTA
Visit Casper


"The CTA program is one of the most vital ways to keep our partners in hospitality engaged and educated to lead the highest level of experiences for our visitors and residents. After 13 years, we clearly see the value of the CTA program."

Julie Pingston, CDME, CMP, CTA
President & CEO
Greater Lansing CVB


"CTA is more than a program, it is a ‘thread’ that ties all of us in the community together under the banner of hospitality and tourism. It provides a mechanism that gives everyone in our community the tools to create a better experience and ensures the long-term success of Cheyenne and Laramie County as a world-class destination.”

Domenic Bravo, CTA
President & CEO
Visit Cheyenne


"The CTA program will help us deliver on key components of our strategic plan, which is critical from the organization’s perspective. By community members sharing what they love about Loudoun, the role of tourism in our economy is elevated while deliver-ing an exceptional experience for our residents and visitors alike.”

Beth Erickson, CTA
President & CEO
Visit Loudoun


“We appreciate the CTA certification template and educational opportunity to increase knowledge for our service and front-line personnel.”

Cynthia Eichler, CTA
President & CEO
Visit Fort Collins


“The CTA program will become the vehicle that we use to deliver our local sense of pride & passion to each visitor that we welcome to the area.”

Jenissa Meredith, CTA
Executive Director
Sweetwater County Tourism Board
Rock Springs, WY


“We recently launched our CTA program and the enthusiasm we’re seeing for the program and the benefits it will bring to our destination is over the top. Current hospitality and tourism workers, students, retirees, legislators, and others all see the value in learning more about our destination and elevating the level of customer service we can provide. We’re thrilled to have this new tool to improve visitors’ experiences and boost the economic benefit to our communities.”

Melaine Rottkamp, CDME, CTA
President & CEO
Dutchess Tourism, Inc.


“Ensuring a quality visitor experience is a necessity to fostering the visitor economy, growing visitation, and for prioritizing repeat visitors to Billings. The CTA program helps our team and tourism partners focus on the visitor experience. Additionally, we have found it invites our community members to get involved in tourism and elevates the industry and our priorities above and beyond visitor data and statistics. There’s no doubt the CTA program has helped us spread positive word about travel and tourism citywide.”

Alex Sholly Tyson, IOM, CATP, CTA
Executive Director
Visit Billings


"The CTA program is a great way to support the local hospitality employers in training their workforce to be knowledgeable about the destination. The customer service segment is especially helpful when creating a welcoming atmosphere."

Sarah Miller, CTA
President & CEO
Destination Ann Arbor


“The CTA Program offers us a way to directly reach local residents with the message of our tourism industry’s importance and power."

Julie Calvert, CTA
President & CEO
Cincinnati USA


“The CTA program is one of our most important initiatives. Not only is it a tool that strengthens our relationship with industry partners, but it provides a powerful platform for engaging the front line and sharing how important they are to our visitor economy. It’s a win-win program, those who are certified feel more empowered and our visitors leave with a memorable experience.”

Brook Kaufman, CDME, CTA
President & CEO
Visit Rapid City


“Having a core group of engaged individuals who believe in the importance of Columbia as a destination allows our organization to achieve its mission.”

Amy Schneider, CTA
Columbia CVB
City of Columbia


“The CTA program has helped us increase awareness of our organization, which is small, and helped build relationships in our communities.”

Beth Pierce, CTA
Executive Director
Iron Range Tourism Bureau
Eveleth, MN


“The impact has been very broad. There is a wide swath of individuals who represent the CTA Brand in Franklin County. The program is not just for front-line personnel who deal directly with visitors and tourists. There is a wide range of professions that have become certified through the program.”

Janet Pollard, CTA
Executive Director
Franklin County Visitors Bureau
Chambersburg, PA


“As we emerge from the pandemic, our Tucson Tourism Ambassadors will continue to serve a vital role in turning every visitor encounter into a positive experience and in assisting with the economic recovery of our community’s vibrant travel and tourism industry.”

Felipe Garcia, CTA
President & CEO
Visit Tucson