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Engaged & Aligned for a Strong Tourism Economy
Quality experiences for residents and visitors. ​Over 50,000 certified.

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The pandemic showed us...
The Strategic Importance of Keeping
People Connected at Every Level


Certified Tourism Ambassador™

The international Certified Tourism Ambassador ™ (CTA) program is industry-recognized certification that drives visitor spending through in-depth knowledge of the tourism ‘product’, gives destinations a competitive advantage, and strategically aligns stakeholders to deliver a positive brand experience. In today’s consumer-driven world, savvy destinations realize the importance of CTA.


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Certified Tourism AmbassadorTM



Over 50,000 certified
since 2006!

 

WELCOME TO CTA!

 

Become a CTA

CTAs are part of something BIG!

You are invited to join an international network of thousands of CTAs who have achieved this prestigious industry-recognized certification.

Becoming a CTA is a great way to build your contacts and enhance your knowledge, while reinforcing pride and passion for your community — and much more!


BENEFITS TO CTAS
ENROLL TODAY

 

 

 

 

Start a CTA Program

Destinations of all sizes have used this affordable program to align area leaders and businesses around the power of tourism and everyone working together.

Through a customized local curriculum — delivered in-person or web-based — the CTA program reinforces critical learning that results in positive experiences for residents and visitors alike.

 

COMMUNITY ALIGNMENT
WHAT CEOS ARE SAYING

 

 

 

 

CTA PROGRAMS