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Engaged & Aligned for a Strong Tourism Economy
Quality experiences for residents and visitors. ​Over 60,000 certified.



 

Creating a TOURISM HOME for your community.
That’s the very essence of CTA.


Certified Tourism Ambassador®

Industry-recognized certification from the frontline to the mayor – Certified Tourism Ambassador® (CTA).
CTA is more than training – the one program that drives COMMUNITY ENGAGEMENT (stakeholders and residents), WORKFORCE DEVELOPMENT (colleges and high schools), and DESTINATION PRIDE (enhancing the experience).


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Certified Tourism Ambassador®



Over 60,000 certified
since 2006!

 

WELCOME TO CTA!

 

Become a CTA

CTAs are part of something BIG!

You are invited to join an international network of thousands of CTAs who have achieved this prestigious industry-recognized certification.

Becoming a CTA is a great way to build your contacts and enhance your knowledge, while reinforcing pride and passion for your community — and much more!


BENEFITS TO CTAS
ENROLL TODAY

 

 

 

 

Start a CTA Program

Destinations of all sizes have used this affordable program to align area leaders and businesses around the power of tourism and everyone working together.

Through a customized local curriculum — delivered in-person or web-based — the CTA program reinforces critical learning that results in positive experiences for residents and visitors alike.

 

COMMUNITY ALIGNMENT
WHAT CEOS ARE SAYING

 

 

 

 

CTA PROGRAMS