CTA Spotlight

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Nanci Yeadon, CTA, Lansing, MI
Sales & Marketing Mgr., Breslin Center, MSU

"As the Sales and Marketing Manager at the Breslin Center on the campus of Michigan State, I meet visitors and students and their parents daily. The program has given me a toolbox of knowledge to use when working with guests. I also have met a large variety of other professionals and broadened my network of co-workers. The program totally "rocks"!!!"


Employers

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"Since our staff has become certified, they are now more proactive, more confident, more approachable and always have a smile on their face. They are able to draw the visitor out and offer accurate and personalized information," says Missy Geppi-Bowersox, Executive Vice President of the Geppi's Entertainment Museum in Baltimore. She says, "People CHOOSE where they want to spend their travel dollars, and we want them to spend with us...

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Testimonials

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"The CTA program is a valuable tool for front line staff and community advocates to use in providing a memorable visitor experience. The Program also helps to increase the awareness of the value that visitors bring to our community with stakeholders and local citizens. Our CTAs play a vital role in making our mid-Michigan region a desirable destination for visitors."

Jack A. Schripsema, CTA, President/CEO
Greater Lansing Convention & Visitors Bureau

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