Locals can make a lasting impression on those visiting a travel destination. Greenville welcomes around 7 million tourists every year. Often, the only people visitors will interact with are frontline hospitality workers such as hotel desk attendants and restaurant workers. A new program offered by VisitGreenvilleSC helps turn locals into ambassadors for Greenville.

Local Quad Cities TV station spotlights the Quad Cities CTA Program with Program Manager, Brittany Wells, CTA.

https://www.youtube.com/watch?v=JPpZYf1s66w

Jennifer Eberbach, Livingston Daily
January 10, 2024
LIVINGSTON COUNTY — Visitors to Livingston County may run into one of more than 200 locals who've been trained to make their experience positive.

December 11, 2023 — Western Wyoming Community College will start offering Certified Tourism Ambassador Training, which is being sponsored by Sweetwater County Travel and Tourism, starting on December 14^th.

November 8, 2023 - Chris Holman welcomes Cloud Kelley and Jaclyn Hutchison, they are both LEAP’s Tri-County Development Managers.
Lansing Economic Area Partnership headquartered in REO Town, Lansing, MI

Question 1: How does the Certified Tourism Ambassador (CTA) program contribute to enhancing the visitor experience in our region, and what impact does this have on our local economy?